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The New Focus

The New Focus. D-5190 Membership and Public Image Seminar August 2, 2014. Rev 8-1-2014. The New Focus. D-5190 Membership and Public Image Seminar August 2, 2014. Rev 8-1-2014. Presenters. Steve Lewis, DRFC District 5190. Earl Kilmer, Asst. Rotary Coordinator.

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The New Focus

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  1. The New Focus D-5190 Membership and Public Image Seminar August 2, 2014 Rev 8-1-2014

  2. The New Focus D-5190 Membership and Public Image Seminar August 2, 2014 Rev 8-1-2014

  3. Presenters Steve Lewis, DRFC District 5190 Earl Kilmer, Asst. Rotary Coordinator Laura Day, Zone Ignite Chair

  4. The Challenge We have a membership challenge And membership is everyone’s job

  5. North America

  6. A loss of 63,368 Rotarians is more than all the Rotarians serving in Rotary Clubs throughout Zones 25 & 26!

  7. District 5190 Membership June 2005 thru May 31 2014

  8. 37 of 58 clubs downsized 1 clubs shrank between 3% and 15% 13 clubs shrank between 15% and 30% 23 clubs shrank more than 30%

  9. Hold the Presses! New Information… that can help! siegel + gale

  10. siegel + gale Survey Two key questions: • Why did you JOIN Rotary? • What is the main reason you STAY with Rotary?

  11. Why Join?

  12. Why Stay?

  13. Key Points • Local • Friends • Vocation • Leaders From siegel + gale

  14. Learning Objectives What we can do… Right Now!

  15. Ponder This Who Are Our Customers? Members

  16. What Our Customers Want Local Impact Friends and Contacts Vocation - Value Me & My Work Leaders to Work With

  17. Ready But First… Is our Club Actually READY for New Members?

  18. The Questions Is our Club… Attractive… Relevant… Engaging? ***Discussion***

  19. Attractive & Relevant Indicators • Good Website, Facebook • Members feel Involved & Committed • Get to meet & know local Leaders • Members & Guests Feel Welcome • Strong Camaraderie (and Fun) • Respects Members’ Work • Club is active... Is “doing” things. • And more...

  20. Survey Exercise Survey Our Club

  21. Survey Results NO to any question?

  22. Attraction Appeal to Them How Do We Attract New Members?

  23. Three Steps to Attraction • The Ask

  24. Ask Exercise Meet Mary Smith

  25. Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

  26. Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

  27. Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

  28. Initial Attraction – The “Ask” It’s a leadership organization… we’re made up of local business, professional and civic leaders. We meet regularly, get to know each other, form friendships, & through that, we’re able to get things done in this community.

  29. Customer Profiles What About Other Prospective Members?

  30. Three Steps to Attraction • The Ask • Website, Facebook+

  31. Your Website Does your website reflect what you told Mary?

  32. Lamorinda Sunrise Message change the world?...1.2-million members 34,000 clubs globally clean water for drinking ... human health combating hunger ... eradicating polio explore this site to learn more about Rotary International Wrong Message

  33. What Works Better?

  34. What Works?

  35. Build a Better Website • Who are we? • What do we do? • What’s in it for You?

  36. What’s In It For Our Customers? Local Impact Friends and Contacts Vocation - Value Me & My Work Leaders to Work With

  37. Who ya going to call? Need website help? Call the Ghost Busters Public Image Coordinators “Marketing Team”

  38. Three Steps to Attraction • The Ask • Website, Facebook+ • The First Impression

  39. The First Impression What creates an impression? • _______________ • _______________ • _______________

  40. How Do We Treat Our Guests? Is every guest special?

  41. Do We Rush the Question?

  42. Is Your Club Like Cheers? Sometimes you want to go, Where everybody knows your name, and they’re always glad you came.

  43. Tips Involvement 4 Hold ‘em Tips

  44. Tip 1 INDUCTION Make The Induction PERSONAL

  45. Induction Exercise Meet Mary Smith’s Family

  46. Tip 2 FRIENDS #1 Reason for Staying

  47. Tip 3 OPPORTUNITIES To Do Something

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