United Nations Environment Programme

1. Environment for Development United Nations Environment Programme

2. Commit to action! Join the Billion Tree Campaign United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign

3. The Billion Tree Campaign was launched on 8 November 2006 during the Climate Change Conference, but effectively began on 1 January 2007 for an initial period of one year Pledged trees: 303,641,385 (as of 16 February 2007) United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign

4. Recent pledges Civil society Governments Cameroon – 45 million trees Myanmar – 20 million trees Venezuela – 20 million trees Haiti – 1 million trees National Council of Women in Kenya – 2 million trees Care for the Environment Uganda – 200,000 trees WWF/Adena – 50,000 trees Anadolu Kartallari Spor Kalubu – 1,000 trees Private sector Fundación Santiago Rey Fernández-Latorre – 9,000 trees Biocalidad S.L. – 2,500 trees Tambopaxi – 1,500 trees Acorn Training and Consulting – 1,000 trees United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign

5. “The symbolism – and the substantive significance – of planting a tree has universal power in every culture and every society on Earth, and it is a way for individual men, women and children to participate in creating solutions for the environmental crisis” . Al Gore, Earth in the Balance United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign

6. Trees absorb pollution Trees protect water catchments Trees reduce soil erosion Trees produce life-giving oxygen Trees mitigate climate change Trees help to cool cities Trees are culturally important Trees provide habitat for wildlife Trees are a legacy for future generations United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign

7. The Campaign aims to: • Build on existing programmes • Foster partnerships United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign

8. Target groups: Individuals Children and youth Schools Civil society and NGOs Farmers Community groups Private sector Local and national governments United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign

9. Each pledge can be anything from a single tree to 10 million trees or more 3-stage process: PLEDGE, PLANT, CONFIRM Participants receive a certificate United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign

10. The campaign encourages the planting of indigenous trees that are appropriate to the local environment Advice on tree planting is available via the website United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign

11. Patron: Wangari Maathai When we are planting trees sometimes people will say to me, "I don't want to plant this tree, because it will not grow fast enough". I have to keep reminding them that the trees they are cutting today were not planted by them, but by those who came before. So they must plant the trees that will benefit communities in the future. I remind them that like a seedling, with sun, good soil, and abundant rain, the roots of our future will bury themselves in the ground and a canopy of hope will reach into the sky.” Wangari Maathai Unbowed: One Woman’s Story United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign

12. Co-patron: His Serene Highness Albert II Sovereign Prince of Monaco “I believe in the symbolic strength of the Plant for the Planet Billion Tree Campaign and I sincerely hope it will meet our expectations, far beyond the welfare linked to replanting trees, to benefit future generations.” United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign

13. The anchor of the Campaign is the websitewww.unep.org/billiontreecampaign United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign

14. Other information materials include: • Information kits • Press releases • Photo resources • Statements • Short animation • Downloadable logos United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign

15. Partnership possibilities for the private sector Launch of tree planting campaign throughout corporate network (UNEP will grant use of own logo and campaign logo) International advertising roll-out for the campaign in partnership with UNEP Introduction of Billion Tree Campaign “teaser” on corporate products Placement of corporate press releases and announcements related to the Campaign on the UNEP website United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign

16. The race is on The challenge: to PLANT, CARE for and RAISE 1 billion trees in 2007 United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign

17. The Billion Tree Campaign We need YOUR involvement United Nations Environment ProgrammePlant for the Planet: The Billion Tree Campaign