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E M A I L N P H O N E L I S T 6 BASIC TIPS TO INCREASE YOUR EMAIL DELIVERABILITY FOR BEGINNERS. W W W . E M A I L N P H O N E L I S T . C O M
01 USE A DOMAIN WITH GOOD REPUTATION. Check your domain reputation before using it for your email campaign. So, the best solution would be to buy a domain very close to the actual one. With the launch of new TLDs, it is even easier now. So if your domain is greenveg.com you can buy greenveg.email or gogreenveg.com. Your recipients would still see this as an email from you, but email providers would treat it like another domain.
02 AN UPDATED EMAIL LIST FOR YOUR EMAIL MARKETING. Make sure your email list has an unsubscribe option. After a while, some of your readers would loose interest in your emails. It’s very natural. But you need to monitor which users are not opening your emails anymore. As they are reducing your email open rate. The unsubscribe button does allow them to stop receiving emails but many might simply ignore the emails instead. That’s bad for your campaign. You need to be bold and send them a re- activation email. To check if they still want to stay a part of your email subscribers’ list.
03 USE SENDER NAME IN YOUR EMAILS Instead of sending an email for ADMIN or GREENVEG, send the emails with name of as person. Joe might not be a good brand name but it would make more sense to the receiver if some named Joe from Greenveg.com is reaching out instead of admin or Greenveg.com itself. Similarly, avoid sending email from addresses like noreply@greenveg.com. Instead, joe@greenveg.com looks more trustworthy.
04 A SUBJECT LINE THAT MAKES SENSE Buzzfeed-style subject lines may look promising but more times than not it gets you a spammy image. Especially if you are not an established domain. So, write simple subjects with the content inside in mind. Do not ever make it a misleading one. Building up expectations and then delivering nothing is not good for your email campaign. Users may even tag you spam. Which would result in lower delivery rateship look.
05 WRITE GOOD CONTENT IN YOUR EMAIL TO INCREASE READ TIME An increased reading time means the receiver spends more time on your email. And Email providers would take this as a signal of an engaging email. An increase in reading time usually means a good click through rate as well. To achieve this write short but easy to understand content that would make the receiver ask for more. But do not offer everything on the email itself. Use the opportunity to take the receiver to your website. Use attractive but minimalist images to make readers feel good but not distracting at the same time.
06 USE A GOOD EMAIL SERVICE PROVIDER TO SEND YOUR EMAIL CAMPAIGN All major email providers keep a history of spammy email servers IPs. To protect their users from spam. More often than not, once an email server is tagged as spam no further emails from it would be delivered to the recipients. It can also be a partial block, instead of a full ban. So, you may see very few emails are reaching inboxes. Instead of blocking all emails. Hence, finding out an ESP that doesn’t allow spammy email is a good thing for your own campaign’s sake.
