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Axis Communications The best in network video

Axis Communications The best in network video. Company Presentation. This is Axis. Founded in 1984 An IT company driving the network video market Worldwide presence in 18 countries, 504 employees Product areas Network Video Solutions Network Print Servers

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Axis Communications The best in network video

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  1. Axis CommunicationsThe best in network video Company Presentation

  2. This is Axis • Founded in 1984 • An IT company driving the network video market • Worldwide presence in 18 countries,504 employees • Product areas • Network Video Solutions • Network Print Servers • Net sales in 2006: SEK 1 202 (US$163M) • Global partnerships through distributors, resellers and system integrators • Listed on OMX Nordic Exchange, Stockholm Large Cap and Information, Technology exchanges

  3. Vision and Mission • Axis vision • Everything can communicate over intelligent networks • Axis mission • To be the driving force in bringing customers the full benefit of intelligent network video solutions

  4. Worldwide presence Headquarters Regional Headquarters Regional Offices • Offices in 18 countries • Sales in more than 70 countries

  5. 1984 1992 1996 2000 2004 2006 4 steps in 20 years of network intelligence Network Video Global 4th phase 3rd phase 2nd phase 1st phase Storage USA Print Servers Asia IBM Protocol Converters Europe

  6. Axis’ two main product areas • Network Video Solutions • Worldwide #1 position • Axis’ largest product area, 90% of sales Q2-07 • Installed base of around 1,000,000 units • Network Print Servers • Worldwide #2 position • 7% of Axis’ sales Q2-07 • Installed base of more than 3,000,000 units

  7. Highlights January-July, 2007 • Total net sales 748 (540) MSEK • Total growth + 39% • Stable growth within video + 44% • Growth in all regions • High activity in the market • Transportation • Retail • Government

  8. Latest news, press releases • License agreement for print server software, June • AXIS Document Server bundled with new HP Scanjet, June • Product launches • AXIS 216MFD • AXIS 211M • AXIS 215PTZ • AXIS 247S

  9. Sales January - July, 2007 • Total sales • 748 MSEK (540) • Growth 39% • Currency effects - 44 MSEK • Video sales • 677 MSEK (469) • Growth 44% MSEK Growth

  10. EBIT and Gross margin • Gross margin • 56.3% (54.6%) • Operating margin • 23.1% (15.3%) • Profit margin • 23.0% (15.2%) MSEK Margin Q2 2007

  11. Sales in the product areas, Q2-2007 Video 90% Print 7% Scan & Other 3% Growth in all product areas Video + 48% Print + 22% Scan & Other + 30% Q2 2007

  12. Sales in the regions, Q2 - 2007 44% 44% 12% Growth in the regions Asia + 57 % EMEA + 35% Americas + 53% Q2 2007

  13. Axis video sales 1996-2006 MSEK

  14. Global distribution and sales Distributors Resellers System integrators End user

  15. Channel Partner Program • More than 11,000 Channel Partners • ADP partners: more than 400 in 43 countries

  16. Channel Partner Program • Visibility on Axis web • Access to Partner Pages • PR opportunities • Participation in sales incentives • Sales and marketing tools • Prioritized technical support • Access to AXIS Academy

  17. Application Development Partner program • Integrate Axis network cameras and video products in end-user solutions • Increased numbers of ADPs during the last year • Honeywell • Milestone • Genetec • Lenel

  18. AXIS Academy • The program is a way to further invest in our relation with our partners • During last two years 3400 partners completed the AXIS Academy

  19. Axis Architect & Engineering Program • Influence consultants to specify network video products. • The A&E program offers • A&E Specifications • CAD drawings & AXIS Design Tool • Seminars and trainings • Started 2006, approximately 200 consultants globally today

  20. Technology leadership • 15-20% continuous investment in R&D • In-house developed ASIC technology • ETRAX for networking • ARTPEC for network video functions • Innovative network solutions • 1991 First to introduce a multi-protocol print server • 1996 First to introduce a network camera • Open standards

  21. Forecasts Manufacturing Asia/Europe Logistic Center Lund/Asia Orders Shipping & invoicing Scalable production Component purchasing

  22. The market will move away from analog • Progressive scan • Benefits of PoE • Megapixel • Simplified storage • Intelligence • Flexible mount • Wireless • Ethernet infrastructure often in place

  23. The market’s broadest video portfolio Fixed cameras Domes & PTZ’s Video servers Management SW AXIS 232D+ AXIS 231D+ AXIS 213 PTZ AXIS 212 PTZ AXIS 214 PTZ AXIS 215PTZ AXIS 233D AXIS 240Q & Blade AXIS 241Q & Blade AXIS 241S & 241SA AXIS 241S Blade AXIS 243SA AXIS 243Q Blade AXIS 291 1U Rack AXIS 242S IV AXIS 247S ACS ACM ADP > 400 Partners AXIS 223M AXIS 221 AXIS 225FD AXIS 216FD AXIS216MFDAXIS 216FD-V AXIS 211 and 211A AXIS 211M AXIS 210 and 210A AXIS 207 and 207W AXIS 207MW AXIS 206 AXIS 209FD-R

  24. Megapixel cameras – See what you’ve been missing • AXIS 216MFD • Fixed dome megapixel network camera • Offering high levels of details • Ideal for stores, schools, airports, banks or government buildings • AXIS 211M • Provides three times better resolution than traditional analog camera • Delivers crisp and clear images • Perfect for identification of objects and people

  25. AXIS 215PTZ • Provides full 360 degree panning • Places that require both overview and zoom functionality; shops, reception areas, schools, offices and other • Professional and discreet design

  26. Customer segments • Banking & Finance • Education • Government • Industrial • Retail • Transportation

  27. Customer segment – Transportation • Press releases, April, June & September, 2006 • Close to 2000 network cameras total to be installed in commuter & train stations in Stockholm, AXIS 225FD • 10,000 network cameras on Stockholm buses, AXIS 209FD-R • Press release February, 2007 • Approx 1000 network video products installed in Moscow underground • Potential for further installations

  28. Customer segment – Retail • Target, USA • Hughes & Hughes, Ireland • IKEA, Holland • Citgo, USA • Hugo Boss, France • The Grape Group, Australia • SAKS 5th Avenue, Dubai

  29. Global CCTV market in 2005 and 2010 2005 - $ 4,876.7 million 2010 - $ 8,145.5 million Asia 32.9% CAGR 13.3% Asia 29.4% EMEA 30.0% EMEA 28.0% CAGR 9.3% Americas 39.1% CAGR 10.0% Americas 40.6% 42% being camera value Source: IMS Research 2006

  30. Worldwide marketshares: security cameras Source: IMS Research

  31. EMEA marketshares: security cameras Source: IMS Research

  32. Growth of the global market Growth 40% Growth 10% CCTV Network Video

  33. Future outlook, Axis goals • Focused product range • Aggressive product development • Intelligent solutions • Focused business model • Channel partnerships • Focused company Market leadership Professional Network Video

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