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#GHC13. ‘Entrepreneur’ is Not a Noun. It’s a Verb. . Presenters: Joanne Kossuth, Franklin W. Olin College of Engineering Paula Long, DataGravity Wendy Rannenberg , Independent Margit Wennmachers , Andreessen Horowitz October 4, 2013. 2013. Margit Wennmachers : What does she know? .
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#GHC13 ‘Entrepreneur’ is Not a Noun. It’s a Verb. Presenters: Joanne Kossuth, Franklin W. Olin College of Engineering Paula Long, DataGravity Wendy Rannenberg, Independent Margit Wennmachers, Andreessen Horowitz October 4, 2013 2013
Margit Wennmachers: What does she know? • Immigrant (Grew up on a pig farm in Germany) • No Ivy League education • Founded The OutCast Agency (top tech PR agency) • Rated #1 person in tech PR (Business Insider) • Helped build iconic brands including Facebook, VMware, Airbnb • Nicknamed "the mother of Silicon Valley"
Wendy Rannenberg: What does she know? • Naval Underwater Systems Center (NUSC) • 27 years in software development (real-time systems, operating systems, application development and performance, application migration methodologies, software testing techniques...) • Led large international engineering teams • Sanders Associates, Lockheed, Digital Equipment Corporation, Compaq, and Hewlett Packard
Joanne Kossuth: What does she know? • VP of Ops/CIO of Franklin Olin College of Engineering • Computerworld's Premiere 100 CIOs • Dean of Leading Change Institute; EducauseBoard of Directors • Published in leading industry and education journals on IT best practices (HR, dining and facilities as well ) • Consumer retail operations • How to Build a College from scratch; collaboration
Paula Long: What does she know? • Leadership role in 5 startups • Founder in 2 • A-Round or Pre-A in 4 of them • Bought, Sold, Failed to Start, almost IPO’d, Participated in Acquisitions • Startup Career spanning 2007 to present
Successful Startups… Ingredients: • Large, addressable market • Focus on building a company. Not a product/feature. • Radically change an existing market or create a new market • Change the business model • Make sure other people can share in the success • Happy customers • Great team • Leadership that is self-aware and cares more about the company than themselves
Danger Signs • Starting with an Exit Strategy, instead of a Growth Strategy • Not understanding the end user and the ecosystem around them • Not understanding that the buyer and the end user may be different • Forgetting that engineering is at best 1/3 responsible for a companies success • Building a feature or product but not a company
More Danger Signs… • Very cool idea, but So What… • “Nice to have” versus “Must have” technology • …Or markets that are just hype and have not really materialized • Believing for some reason that it’s harder for you than everyone else • Getting caught in the Drama, and there likely will be Drama
Measuring Success • Happy users/customers • Sustainable growth strategy • Dedicated team with low turnover • People vote with their feet • Meeting a realistic set of objectives • Building a profitable company for the long haul • Are you having fun?
Things to think about before you start • Join a startup before you start one • Think carefully about the people on your board • As soon as you hire a person you are responsible for their livelihood • Have the people close to you bought in? • Hours can be intense • Compensation is low
How do you know you are ready to launch? • Can the idea you have be built? • Should it be built? • Will customers care? • Can you build a strong team? Once you can honestly say yes to all 4 You are cleared for take off!!!
#GHC13 Are you an Entrepreneur? Our take on how to tell… 2013
Margit’s Top 5(ish) • You just know • You're frustrated, and instead of complaining you take action • You have a secret… • you know the technology better than anyone else • you had a personal experience • you believe something nobody else believes • your idea upsets the norm and challenges convention
Joanne’s Top 10 • Brimming in confidence • Loves to be “out of the box” • Passionate • Risk taker • Perpetually interested in “everything” • A people-oriented problem solver • A great storyteller • Leads by example • Knows when to get expert assistance • Tolerates failure well
Paula’s Top 5 • You get as much joy out of the idea as you do in bringing it to life • The thought of other people using the things you create makes you smile • You cannot imagine sitting on a good idea and not taking action • You reserve the right to get smarter and learn • You cannot stop yourself thinking about how things could be better, and then working on making them better
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