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Recent , Large Scale IT Business Innovations at Crutchfield Corporation

Recent , Large Scale IT Business Innovations at Crutchfield Corporation. Barry Tate – I.S. Manager, DBA Group btate@crutchfield.com Craig VanHuss – I.S. Manager, Enterprise Systems cvanhuss@crutchfield.com. Changes to www.crutchfield.com New VoIP Phone System. How busy is our site?

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Recent , Large Scale IT Business Innovations at Crutchfield Corporation

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  1. Recent, Large ScaleIT Business Innovations at Crutchfield Corporation

  2. Barry Tate – I.S. Manager, DBA Group • btate@crutchfield.com • Craig VanHuss – I.S. Manager, Enterprise Systems • cvanhuss@crutchfield.com

  3. Changes to www.crutchfield.com • New VoIP Phone System

  4. How busy is our site? • Avg. 132,000 web sessions/day • Avg. 900,000 page views/day • Avg. 122.5 MM database transactions/day • Avg. 907 GB of data read/written/day

  5. How busy is our site? - continued • Anticipating a 40% increase during Holiday • Avg. 185,000 sessions/day • Peak of 262,000 sessions • 1.9 MM page views in a single day • Avg. 171 MM database transactions/day • Avg. 1.2 TB of data read/written/day

  6. High-Level Architecture – Before • Dedicated server solution for IIS and SQL. • Not enough SAN space for all servers, most SQL servers utilized slower DAS. • Equates to a lack of flexibility, reduced scalability, and greater licensing and rack costs.

  7. High-Level Architecture - Now • Virtualized/blade server environment. • 14 blade servers, 3 rack mount servers, 25 VM’s • High speed SAN storage available for all servers, with SQL utilizing EFD’s. • Scalability achieved with less cost and greater speed. • Virtualization reduces licensing costs and hardware costs.

  8. Business Drivers for Colo Change • Cost of rack space • Cost of bandwidth • On-site support • MetroE connectivity to Charlottesville

  9. Business Objectives • I/O Bottlenecks • Affect page load times • Page Load times affect ranking on Google • Higher Rankings in Google = $$$ • Technologies Implemented: • EMC SAN • Enterprise Flash Drives • Failover and Load-Balanced Clustering

  10. Business Objectives • Scalability • Quickly add additional servers to cover load • Affect page load times • Page Load times affect ranking on Google • Higher Rankings in Google = $$$ • Quickly remove servers when load trails off • Technolgies Implemented: • Blade Servers • Virtualization (Hyper-V Hypervisor) • EMC SAN • Failover and Load-Balanced Clustering

  11. Business Objectives (cont.) • Prepare for PCI 2.0 Compliance • Application Segmentation • Network Segmentation

  12. So how did we do it? • Load Testing new site/hardware • Data Transfer • Configure secure IPSec Tunnel between colofacilites • Staged Static Data • Replicated Transactional Data • Morning of go live • Internal Testing • Update External DNS • All in a window of 6 hours

  13. Replace Phone System • Entrepreneurial Spirit (a.k.a. “Are you guys nuts!”) • Aging Analog phone system with 20th century capabilities • VoIP System • Completely re-cable Headquarters • Replace network infrastructure • Move from TDM to SIP • Integrate a number of LOB applications into a unified system • Phase 1 complete • Phase 2 and 3 slated for 2012

  14. Internship Opportunities • Systems Oriented • Year round opportunities in SWVA • Client or Server focus • Emphasis in systems management • DBA Oriented • Year round opportunities in SWVA • Emphasis on Enterprise level database administration • Development Oriented • Summer only • Charlottesville based

  15. Questions?? • Barry Tate – I.S. Manager, DBA Group • btate@crutchfield.com • Craig VanHuss – I.S. Manager, Enterprise Systems • cvanhuss@crutchfield.com

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