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Digital Printing for Washington State University

Digital Printing for Washington State University. Why Digital?. Impact of the web New trends in print communications - multiple priorities - immediate distribution - custom messaging “Versioned” printing Advance copies Shrinking lead times. Short Run Trends. More targeted communications

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Digital Printing for Washington State University

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  1. Digital Printingfor Washington State University

  2. Why Digital? • Impact of the web • New trends in print communications- multiple priorities- immediate distribution- custom messaging • “Versioned” printing • Advance copies • Shrinking lead times

  3. Short Run Trends • More targeted communications • More current information • More custom information • Broader array of collateral

  4. A New Tool Technology provides another way of doing our work, but doesn’t necessarily replace current methods.

  5. Current Publishing Resources • Heidelberg 40” SORS Offset Press • Heidelberg 28” SM74 Offset Press • Heidelberg 25” MOZP Offset Press • Heidelberg Quickmaster Offset Press • Hamada Offset Press • HP Indigo 3050 Full Color Digital Press • Toshiba 311C Color Copier • Xerox Color Series 50 Color Copier • Micropress TR Document Management System

  6. HP Indigo 3050 • Full Color Offset Quality • Intense color saturation • No drying time • Wide range of paper stocks • Up to 12 x 18 sheet size • Single pass duplex Fast. Flexible. Responsive.

  7. Applications • Posters • Brochures • Event collateral • Postcards • Tickets, passes, labels Quick, Quality Color Short runs with tight deadlines Average run length is 100-2000

  8. Summer UndergraduateResearch ExperienceSpecial Promotional Opportunity • 100 copies, 4/4 • 12 x 18 80# matte cover • Printing Cost $205 • Turn time - 1day

  9. Undergraduate Search PieceFocus Group Testing • 50 copies, 4/4 • 12 x 18 80#coated cover • Printing Cost $175 • Turn time - 1day

  10. Women & Leadership Promotional FlierTime Constraints • 2000 copies, 2/0 • 8 ½ x 11 60#coated text • Printing Cost $460 • Turn time - 1day

  11. How does Digital differ from Offset? • Does not use negative film • Does not use plate material • Fewer passes through the press • No drying time required • Proofing process

  12. What About Quality? • Excellent saturation • Rich blacks • Excellent color • Rivals sheet-fed offset

  13. How Much Does it Cost? • More economical for short run 4-color • Not always cheaper, but always faster • Always estimate for the most cost effective printing method

  14. University Publishing’sB E N E F I T S • Integration with WSU’s Strategic Plan • WSU Brand Knowledge • Knowledge of WSU Programs and Goals • State of the Art Technology • Full Service Publishing Facility • Broad Resource Base • Experienced Technical Operators • Knowledgeable Staff

  15. University Publishing’sV A L U E S • Quality • Consistency • Timeliness • Reliability • Effective Solutions

  16. For More Information. . . • Steve Rigbysrigby@wsu.edu • Denise Pressnallpressnall@wsu.edu • Or your publications coordinatorwww.publishing.wsu.edu 509-335-3518

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