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HOW TO BUILD A N INSTORE DISPLAY

M agnetic! M erchandise & S trategic M arketing C onsultants. HOW TO BUILD A N INSTORE DISPLAY. DISPLAY STAGES. M agnetic! M erchandise & S trategic M arketing C onsultants. Have your Marketing Strategy planned. Commit to a timeline. Identify your product mix.

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HOW TO BUILD A N INSTORE DISPLAY

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  1. Magnetic! • Merchandise & Strategic Marketing Consultants HOW TO BUILD A N INSTORE DISPLAY DISPLAY STAGES

  2. Magnetic! • Merchandise & Strategic Marketing Consultants Have your Marketing Strategy planned. Commit to a timeline. Identify your product mix. Understand what type of display you want to create. Identify your KEY ELEMENT. Plan you “Connect” in store . Ensure your staff are briefed. Have your POS and accessories. Commit to driving the promotion Plan your exit strategy. HOW TO BUILD A N INSTORE DISPLAY 10 Tier Principle to ensure your Window displays succeed.

  3. Magnetic! • Merchandise & Strategic Marketing Consultants You have just created a Visual Merchandise strategy Its now time to build your display HOW TO BUILD A N INSTORE DISPLAY Ticked the Boxes ?

  4. Magnetic! • Merchandise & Strategic Marketing Consultants Clear out your space, start with blank canvas Find your central point and create your display outwards and upwards from there, this will allow you to create a symmetrical display. HOW TO BUILD A N INSTORE DISPLAY STAGE 1 – Blank Canvas

  5. Magnetic! • Merchandise & Strategic Marketing Consultants Continuously check your display from the exterior to ensure you are filling the space and working to your plan. HOW TO BUILD A N INSTORE DISPLAY STAGE 2 Evaluation

  6. Magnetic! • Merchandise & Strategic Marketing Consultants Lay any coverings you require on the ground and hold in place with weights. Position your shelving or slat wall in place. HOW TO BUILD A N INSTORE DISPLAY STAGE 3 - Foundation

  7. Magnetic! • Merchandise & Strategic Marketing Consultants Start to add in your additional props you want to use in your display, we have used additional cane baskets in this case, to ensure that our Plush stays in place. HOW TO BUILD A N INSTORE DISPLAY STAGE 5 – Adding Props

  8. Magnetic! • Merchandise & Strategic Marketing Consultants Identify and place your Key Elements in the display, in this case our Key Element was Plush – We identified earlier that we wanted to drive our Plush representation in store.. HOW TO BUILD A N INSTORE DISPLAY STAGE 6 – Key Element

  9. Magnetic! • Merchandise & Strategic Marketing Consultants Outside again, check your Heights, spacing, look for gaps in props, check your symmetry and Key Element placement HOW TO BUILD A N INSTORE DISPLAY STAGE 7 – Evaluation

  10. Magnetic! • Merchandise & Strategic Marketing Consultants Start placing your products in your display, staring with the largest and continuing on with your smaller products. HOW TO BUILD A N INSTORE DISPLAY STAGE 8 – Product Placement

  11. Magnetic! • Merchandise & Strategic Marketing Consultants Continue to place products into your negative spaces Gift Bags HOW TO BUILD A N INSTORE DISPLAY STAGE 9 – Negative Space Roses Choc

  12. Magnetic! • Merchandise & Strategic Marketing Consultants Complete your product placement, adding additional seasonal products to promote cross sales Greeting Cards HOW TO BUILD A N INSTORE DISPLAY Roses STAGE 10 – Finalise Products

  13. Magnetic! • Merchandise & Strategic Marketing Consultants Place your props throughout the display, ensuring that any negative spaces are filled Balloons Crepe Paper Table Decs HOW TO BUILD A N INSTORE DISPLAY STAGE 11 - Props Gift Boxes

  14. Magnetic! • Merchandise & Strategic Marketing Consultants Ensure you place your POS , directly above your products , leaving only a gap of 30 - 60 cm maximum HOW TO BUILD A N INSTORE DISPLAY STAGE 12- Point of Sale

  15. Magnetic! • Merchandise & Strategic Marketing Consultants Face your products, tidy your display, stand back and study the story, get a pair of fresh eyes to look over the display. HOW TO BUILD A N INSTORE DISPLAY STAGE 13 – Face and Tidy

  16. Magnetic! • Merchandise & Strategic Marketing Consultants During the life of your display, ensure it gets constant attention, keep it tidy, check it every morning to make sure product or props have not moved, keep it fresh and new. STAGE 15 – Analyse Once your promotion is over, its critical that you measure the success of the campaign, look at Costs in Vs Sales out, ensure you data is correct , you cannot truly measure the success of your campaign unless you have complete data integrity. HOW TO BUILD A N INSTORE DISPLAY STAGE 14 – Attention

  17. Magnetic! • Merchandise & Strategic Marketing Consultants Conclusion In today’s challenging economy, people may avoid designers/ visual merchandisers because they fear unmanageable costs. But in reality, visual merchandisers can help economise by avoiding costly mistakes, and actually increase sales and profits. With assistance and guidance from a professional, VM a retailer can eliminate errors, saving time and money. It is important to understand that the visual merchandiser is there, not only to impose ideas, but to help clients articulate their own personal style and bring these ideas to life..

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