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Faculty of Economics and Business Administration

Maastricht University Innovation at it’s finest: The Marketing-Finance MSc New, Unique, and Looking for talent…. Faculty of Economics and Business Administration. MSc International Business Marketing - Finance. New: First group starts in September Unique: No other University offers it

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Faculty of Economics and Business Administration

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  1. Maastricht University Innovation at it’s finest: The Marketing-Finance MSc New, Unique, and Looking for talent… Faculty of Economics and Business Administration

  2. MSc International Business Marketing - Finance New: First group starts in September Unique: No other University offers it Looking for Talent: Graduates of this program are highly in demand

  3. The questions we will address today: • What is Marketing-Finance? • Why study the Marketing-Finance interface? • What are the career prospects? • What is the program? • Who is who?

  4. What is Marketing-Finance? Marketing-Finance is the bridge linking financial rigor with marketing savvy...

  5. Why Marketing-Finance? • First-mover advantage • Maastricht University is the first university in the world to offer this master  You are unique! • Unique skill sets • Translating marketing activities to financial bottom line • Developing successful financial products High demand in every sector…

  6. What are the career prospects? • Plentiful in all organizations, especially: • Financial Services & Management Consulting • You will be the one that • creates innovative and successful financial products. • links marketing actions to the financial bottom line of the company.

  7. What is the program?

  8. What is the program?

  9. Block 1: Shareholder Value and Market-Based Assets • This course is the foundation of the marketing-finance interface. • You learn how market-based assets, contribute to shareholder value. • Market-based assets include: Customer Relationships Partner Relationships Channel Relationships

  10. Block 1: Getting an early start on your Master’s Thesis The Marketing-Finance Master is different than the other masters: We get an early start on your thesisright from the first term. We make sure you interact with business from the start of your master. This is a new discipline, so you engage in innovative and highly relevant thesis topics

  11. The program?

  12. Block 2: Institutional Investors • This course approaches institutional investors with a marketing-finance perspective. • The topics addressed are practical: • Asset-liability management • Strategic asset allocation • Pension fund governance • Socially responsible investments

  13. Block 2: Return on Relationships • What are the long-term impacts of customer relationships on shareholder value? • How do marketing relationships result in net income? • You will evaluate relationship marketing strategies in a national and international context. • You learn advanced analytical techniques you can USE.

  14. The program?

  15. Block 2A: Writing a Master’s Thesis • The thesis-writing workshop gets you moving: • You already have a topic from block 1 • You acquire writing skills • You improve your organizational skills • And you can apply them right away! • You stay on schedule and focused so you will: Finishon time!!

  16. The program?

  17. Block 3: Behavioral Finance • How psychology affects financial markets and decision-making. • Interdisciplinary approach: • Consumer behavior • Marketing • Psychology • Understand financial decision-making!! • Of Individuals • Of Corporations • What for? • Financial product development • The Marketing of Financial Services

  18. Block 3: Value Based Marketing • Consumers don’t buy products: they buy value… • Consumers go to the company that provides the most value for the lowest price. • Learn about value-based marketing strategies • Apply to financial products and services • Real-life managerial context during the course!

  19. The program?

  20. Block 4: Financial product development: a Marketing-Finance Approach • Learn to integrate traditional financial product development with marketing-based product development. • Creating successful financial products means using finance and marketing together Finance tells you what is technically feasible, Marketing tells you if consumers want it! Create successful financial products!!

  21. Wrapping up the Master’s thesis • You have: • One year of business interaction • One year of academic support • An innovative thesis topic Block 4A has arrived! No problem! You have been working on your thesis all year long and you are ready! • And an exciting job waiting for you when you have defended!

  22. That’s the Program!

  23. Who’s Who in Marketing-Finance? Program Director: Prof. Dr. Ir. Joost M.E. Pennings Program Co-Director: Dr. Arvid O.I. Hoffmann

  24. Who’s Who in Marketing-Finance? Marketing Courses: Shareholder Value & Market Based Assets: Dr. Arvid O.I. Hoffmann Return on Relationships: Dr. Elisabeth Brüggen-Deutskens Value Based Marketing: Dr. Piet Pauwels Finance Courses: Institutional Investors: Prof. Dr. Rob Bauer Behavioral Finance: Dr. Arvid O.I. Hoffmann Financial Product Development: Prof. Dr. Ir. Joost M.E. Pennings

  25. Thanks for coming! For more Information, visit: www.unimaas.nl/marketingfinance Any Questions?

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