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Bohlke Consulting Group, LLC Mission To help our clients provide the right product

Bohlke Consulting Group, LLC Mission To help our clients provide the right product (configuration, plan, size) at the right price, in the right market area, to the right targeted consumer. Serving the homebuilding industry for over 20 years. Product Research Top Plan

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Bohlke Consulting Group, LLC Mission To help our clients provide the right product

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  1. Bohlke Consulting Group, LLC Mission To help our clients provide the right product (configuration, plan, size) at the right price, in the right market area, to the right targeted consumer. Serving the homebuilding industry for over 20 years.

  2. Product Research Top Plan Product Configuration Monthly Permit Report Consumer Research Shopper Survey Buyer Survey Customized Research Proprietary Surveys – Direct Mail or Phone Opportunity Communities Feasibility Studies Land Proformas Focus Groups Bohlke Consulting Group, LLC

  3. Geography Houston, Austin, San Antonio, Phoenix Other Markets by Request Experienced Team Members Gary Latz – VP Consulting Services Lindy Bohlke – Director of Consumer Research Eric Bohlke – Director of Product Research: Austin & San Antonio Ryan Bohlke – Director of Product Research: Houston Bohlke Consulting Group, LLC

  4. Identify Market Opportunities by: • Market Area • Should we be there? • Is this area an opportunity for us? • Do we stack up with our competitors? • Lot Size • What are key lot sizes in a submarket? • Are we positioned to compete on a particular lot size? • What do we need to do to compete on a particular lot size? • Plan Size • What size bands are consumers purchasing in a market area/submarket? • What would our projected product mix be? Bohlke Consulting Group, LLC

  5. Identify Market Opportunities by: • Product Configuration • What are the leading configurations in an area? • What configurations are successful by price and size? • Who are the target buyers for those configurations? • Do we have the plans to compete? • What is our projected product mix? • Plan Price • What price range will be most successful in an area? • Buyer Type • Who is our target buyer in an area? • What configurations, sizes and prices do they want? • Do our plans meet the buyers’ needs? Bohlke Consulting Group, LLC

  6. Product Development “Do it right, the first time, before allocating design resources and making costly corrections in the field.” Completion of existing series Any plans missing? Mis-targeted plans? Development of new series Compare to top-selling competitor plans 696 in Houston, 441 in Austin, 376 in San Antonio Plan Flow Configuration, Placement of rooms, Additional and optional rooms Bohlke Consulting Group, LLC

  7. Plan Mix Optimization Optimize product/plan mix Increase sales and profitability Identify gaps in existing product series Identify opportunities for entirely new product series Rationalize current product mix Identify why certain plans are underperforming Reduce cost of maintaining under-performing plans Bohlke Consulting Group, LLC

  8. Community Plan Mix Correct product mix Broadest customer appeal for best absorption Hit “sweet spot” of market: size, configuration, price Accurate proforma mix Planning and budgeting Model selection and spec strategy Bohlke Consulting Group, LLC

  9. Competition Analysis By community, by builder Activity, Configuration, Size, Price, PPSF Price Trends Correctly identify relevant competition Sales strategy and tactics War room exercise Bohlke Consulting Group, LLC

  10. Pricing Identify opportunities for price optimization Example: Bohlke data gave Builder A an opportunity to increase price on best-selling plan by $2,000 on 129 units Bohlke Consulting Group, LLC

  11. Product Data Obtained from: • Permit Collection • From municipalities or by driving properties • Price and size data are actual. • We do not average or spread data mathematically. • Permits are reflective of actual market. • Builder misjudgments are self-correcting. • 95-99% of permits identified for price, size and plan • Data Collected includes • Market Area, Submarket, Community, Builder, Plan, • Price, Size, Configuration, Plan Width Bohlke Consulting Group, LLC

  12. Consumer Data Obtained by: Shopper/traffic contact information From builders and developers Duplicates purged Shoppers visit multiple builders Blind survey of 2,500 shoppers 15-20% return yields over 500 respondents Statistical reliability Shopper rates up to three builders Produces depth of response Bohlke Consulting Group, LLC

  13. Customized Research Tailored to each company All upon request Proprietary per client Bohlke Consulting Group, LLC

  14. The End Bohlke Consulting Group, LLC

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