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Special Interest Social Networks

Special Interest Social Networks. Brenda F. Bell ACGNJ Main Meeting November 4, 2011. History of Online Social Networks. Earliest Online Social Networks. BBS’s Routed discussion groups (e.g., Fido.Net ) Online Services AoL , Prodigy , CompuServe , GEnie

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Special Interest Social Networks

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  1. Special Interest Social Networks Brenda F. Bell ACGNJ Main Meeting November 4, 2011

  2. History of Online Social Networks

  3. Earliest Online Social Networks • BBS’s • Routed discussion groups (e.g., Fido.Net) • Online Services • AoL, Prodigy, CompuServe, GEnie • Usenet Newsgroups (e.g., AlterNet) • Internet Mailing Lists (e.g., LISTSERV) • Online chat (e.g. AIM, IRC)

  4. The Second Era: Multi-Mode Sharing • Added photographs, hyperlinks, chat to mailing lists and forums • Added Web interfaces • Community members may choose to establish/include interactions from unrelated services (i.e., mailing list and related IRC room) • Examples: eGroups (later Yahoo Groups)

  5. Modern Social Networking • Multi-mode: messages, photos, videos, blogs, chat • Private messaging as well as broadcasting • Status and/or mood updates • Default setting is “share everything” • Examples: MySpace, Facebook, LinkedIn, Google+

  6. Private and Special Interest social networks in the post-Facebook world Going private

  7. Why Go Private/Special-Interest? • Common interest community • Special or “offbeat” interests • Medical, political, professional, fannish • Concentration of information • Important updates don’t get lost in a stream of chatter • Hazards of sharing too widely • Discrimination • Comingling of possibly-conflicting interests • Work, family, hobbies, religion • Facebook’s changing privacy standards

  8. Advantages of Special-Interest Networks • [Administrative] Targeted audience • Similar interests, issues, solutions • More effective monetization • [Administrative] More granular control • Membership levels (free, basic, full-service) • Tighter content, mode/component control • Add novel and specialty interaction types • Less chance of unwanted disclosure • Protected demographics • Alternative lifestyles

  9. Social Networking Platforms

  10. Basic Platforms (These do not provide forums or allow inline integration of multiple media types) • Yahoo Groups • Share e-mail, photos, links, calendar, profiles • Other Yahoo properties (Flickr) have group-limited sharing available • Google Groups • Share e-mail, MIME attachments, calendars • Other Google properties (Picasa, GoogleDocs, YouTube) extend and customize group-sharing options

  11. Streaming Media Platforms • Ustream • For live and recorded streaming video • Live videos include option of simultaneous text chat • Video stream can be embedded in other sites • BlogTalkRadio • Live and recorded audio stream, listener phone-in numbers, simultaneous text chat • Sometimes used as an adjunct to an existing community

  12. Building Networks From Scratch • Drupal • Open Source content management system • Used to run communities, blogs, forums, etc. • Examples: dLife, dLife Community • Ruby on Rails • Open Source development framework • Used for content management systems and communities • Examples: Diabetic Connect, Geni, Ravelry, Justin.TV

  13. Advanced Social Networking Platforms • Ning • Most-widely used social networking platform • Supports user profiles and status updates, blogs, photo/video/event sharing, discussion forums, featured content, integrated news content, integrated chat, private messaging • User-optional Facebook, Twitter integration • Grouply • Similar to Ning, but includes free networks • Examples: New York Renaissance Faire

  14. Ning Networks • TuDiabetes • Diabetic Rockstar • WEGOHealth • The Twilight Saga • Examples in other spaces:http://about.ning.com/spotlight/ • More about Ning: http://about.ning.com/product/

  15. Other Special Interest Social Networks • Livestrong • Health, diet, and fitness tracking • Site developed using DemandMedia tools designed for brand and content management • Map My Fitness • Fitness-specific mapping and location sharing • Fitness tracking and training • Site developed using a number of standard Web tools, including MySQL and PHP

  16. Carving out your own special-interest social space Going Beyond A Single Network

  17. Multi-Platform Communities Some users are active in multiple venues • Monetized own-domain or mainstream-hosted blogs (Blogger, WordPress) • Special-interest groups and social networks for outreach and support • YouTube or Vimeo for videos and vlogs • Twitter for blogpost broadcasting and real-time chat • BlogTalkRadio and other podcasting platforms • Flickr or Picasa for cross-network photo sharing • Facebook and LinkedIn for general outreach

  18. Keeping it Together • Keep identical or similar usernames across all communities for your interest • Don’t use your real name if you want to limit who sees your special-interest activity • Create an interest-based username from • Your blog’s name • Your site’s name or domain name • Your interest • Cross-broadcast new content to all of your communities for that interest

  19. Keeping it Separate • Use separate usernames and identities for your professional, family, and hobbyist activities • Exceptions: • If your special-interest is career-related, use your professional identity • If you represent your special-interest “in real life”, you may not be able to separate it from your family and/or professional identities • Be careful what you post under which identity • If you’re caught out, admit it.

  20. Summary

  21. Special Interest social networks • Cater to targeted or limited interest groups • Combine a variety of social and information services • Can be developed using one or more software platforms • Are designed for member-to-member interaction

  22. They provide • Information andsharing based on common interests • Greater user-controlled privacy than Facebook • Specialty social applications • Targeted opportunities for monetization

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