Channel 5 Display Ad Specs channel5.com

1. Channel 5 Display AdSpecs channel5.com

2. Channel5.com Display ads summary • Ad-formats not currently available • Channel 5 • - Overlays • Firefly formats • Pushdown Superheaders • Contents • Creative Specifications • Channel 5 – Leaderboard & MPU • Channel 5 – Megabanner • Channel 5 – Expandable Leaderboard • Channel 5 – Expandable MPU • Channel 5 – Reskin • ClickTag for Flash • Contact us

3. Creative specifications Important note: All advertising submitted to Channel 5 must comply with the CAP Code: http://bcap.org.uk/The-Codes/CAP-Code.aspx • Maximum file size 40KB • jpeg, gif, swf files accepted • Rich media, third-party tags accepted • Backup gif to be supplied when supplying .swf files • Audio must be user initiated • Maximum of three loops (30 seconds) Expandable creative • We accept expandable leaderboards, MPUs and skyscrapers – please get in touch with the sales team to discuss exact requirements • All expansion must be user initiated with visible close button, or auto close after a few seconds. • Sound must be user initiated, with default is set to ‘off’ • These ads are subject to Five’s approval and could be charged at a premium Creative is required ten working days before campaign start date. All creatives are subject to Channel 5 approval. Please refer to Channel 5’s standard terms and conditions for advertising.

4. Channel5.com Leaderboard & MPU Formats: gif, jpg, 3rd party, swf (with gif back-up) Max weight: 40kb

5. Channel5.com Megabanner Formats: gif, jpg, 3rd party, swf (with gif back-up) Max weight: 40kb

6. Channel5.com Expandable Leaderboards Trafficked: through OASFormats: 3rd partyMax weight: 40kb Note: Expandable ads cover Channel5.com when clicked or rolled over – as opposed to Pushdown SuperHeaders, which push the content down

7. Channel5.com Expandable MPU Note: Expandable ads cover content Trafficked: OASFormats: 3rd party Max weight: 40kb

8. Channel5.com Reskin Max weight: 100kbBackground colour required Trafficked: through CMSFormats: gif, jpg, png

9. ClickTAG for Flash (swf) creatives How to assign a clickTAG to flash (swf) file A clickTAG is the tracking code assigned by an agency to register when an advertisement is displayed and clicked on. The click through data is collected by the adserver enabling advertisers to determine how effective their campaign is or can be. The code below will allow an adserving network to dynamically assign a click TAG to their ad: on (release) { getURL(clickTAG, “_blank”); } The URL cannot be embedded into the ad itself. The adserver will need to set this URL when the ad is called. To do this the URL needs to be passed into the GetURL action from the query string of the Param and Embed Src. Edit the fla file Right click on the scene to and select movie explorer In movie explorer select the object actions tab Find the action, which is associated with the button (click) Double-click this action to edit it. In the URL box specify ‘clickTAG’. In the window box specify “_blank” to open in a new window. Variables should be set to ‘don’t send’ and the top expression box should be checked. 2. Different variables for click-through URLs: “_blank” = new window “_top” = same window (breaks out of frames) “_self” = same frame/window “_parent” = parent frame (if nested in 3 levels of frames, breaks out to 2 levels)

10. Contact us • Sales: Display and Video on Demand Emily Hill Digital Sales Manager T: 020 8612 7547 E: Emily.Hill@channel5.com • Ad Operations: Creative and Trafficking Email all VoD and display creative to: OnlineTrafficking@channel5.com Kirsty Roos Traffic and Analytics Executive T: 020 8612 7546 E: Kirsty.Roos@channel5.com Lee Martin Traffic and Analytics Executive T: 020 8612 7544 E: Lee.martin@channel5.com