1 / 16

TRAFFIC – RIO DE JANEIRO

Media with the biggest affinity index*, Playhouses have an audience profile more qualified (top wealthiest people), more seats per room (if compared to movie theaters) and tickets around R$50 (US$28). *Source: Ipsos Marplan / AS AB 25+ / Grande SP Grande RJ / Consolidado 2010.

etenia
Télécharger la présentation

TRAFFIC – RIO DE JANEIRO

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Media with the biggest affinity index*, Playhouses have an audience profile more qualified (top wealthiest people), more seats per room (if compared to movie theaters) and tickets around R$50 (US$28). *Source: IpsosMarplan / AS AB 25+ / Grande SP Grande RJ / Consolidado 2010

  2. TRAFFIC – RIO DE JANEIRO

  3. TRAFFIC – SÃO PAULO

  4. TRAFFIC – SÃO PAULO

  5. RATES (USD) Auwe positions playhouses as a clear and competitive media, and values what is really important: THE AUDIENCE. The following proposal is based on the 60% of total occupancy of the chosen playhouses. Therefore, we arrived to a C.P.I. (cost per impact) value, which is multiplied by the estimated number of impacts that your spot is going to reach. Example: Teatro Procópio Ferreira # of seats: 670 x # of sessions per week: 7 x estimated occupancy index: 60% = audience per week: 2.814 Discount: 40% Final Gross Rate – C.P.I.: US$ 1,04 Proposal Teatro Procópio Ferreira – 01 week Final Gross Rate – Proposal: US$ 2.926,56

  6. EXAMPLE PROPOSAL Playhouses considered in the proposal: *C.P.I. = cost per impact / **Basis for calculating: 60% of rooms occupancy

  7. Available Plays - Showing CABARET (Brazilian version of the Broadway Musical) Teatro Procópio Ferreira – until February, 26th Shell Awards – 02 nominees: best actor and illumination Folha de SP (November, 10th, 2012) – Musical review: great! Sold out until the end of January Tickets around US$ 86 HAIR (Brazilian version of the Broadway Musical) Teatro FreiCaneca – until April, 29th Sessions with all seats occupied Tickets around US$ 84

  8. Available Plays - Showing CADA UM COM SEUS POBREMA (Comedy) Teatro FreiCaneca – until March, 21st Showing since 2004 Sessions with all seats occupied Tickets around US$ 40 OS SUBURBANOS (Comedy) Teatro Miguel Falabella – untilFebruary, 26th Showing since 2005

  9. Available Plays - Showing COMÉDIA EM PÉ (Stand-upcomedy) Teatro das Artes – until June, 28th Showing since 2008

  10. Available Plays – ComingSoon PRISCILLA (Brazilian version of the Broadway Musical) Teatro Bradesco – March, 16th Mega production. First time in Brazil. TIM MAIA – VALE TUDO (Musical about a famousbraziliansinger) Teatro Procópio Ferreira – March, 9th Success of public and review during Rio de Janeiro season (SOLD OUT)

More Related