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SEM Planning Model

SEM Planning Model. What is Strategic Enrolment Management (SEM)?. Strategic enrolment management is a concept and process that enables the fulfillment of institutional mission and students’ educational goals . The Purposes of SEM are Achieved by….

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SEM Planning Model

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  1. SEM Planning Model

  2. What is Strategic Enrolment Management (SEM)? Strategic enrolment management is a concept and process that enablesthe fulfillment ofinstitutional mission andstudents’ educational goals.

  3. The Purposes of SEM are Achieved by… • Establishing clear goals for the number and types of students needed to fulfill the institutional mission • Promoting students’ academic success by improving access, transition, persistence, and graduation • Promoting institutional success by enabling effectivestrategic and financial planning • Creating a data-rich environment to inform decisions and evaluate strategies

  4. The Purposes of SEM are Achieved by… • Improving process, organizational and financial efficiency and outcomes • Strengthening communications and marketing with internal and external stakeholders • Increasing collaborationamong departments across the campus to support the enrolment program

  5. SEM Process Framework Performed by Process steps Align institutional strategic plan with broad enrollment targets and desired mix of students Executive leadership, SEM Steering Committee Data and information gathering and assessment: Internal culture/ environment, student enrollment behaviors and scan of external environment Smaller group of staff and faculty adept at economics and data use Additional requests, clarifying questions Use data and information results to establish focused goals each for recruitment, retention, service, etc., and enrollment projection models Goals recommended by SEM Recruitment and Retention Councils; models developed by Data Team Changes to goals Approve strategic goals and enrollment projection models Executive leadership, SEM Steering Committee New or revised goals SEM councils and sub-committees Develop action steps, accountability, and metrics Appropriate staff and faculty departments Implement action steps Mid-course adjustments • Monitor progress, • Report results to campus and executive leadership SEM Steering Committee, Chief Enrollment Officer

  6. SEM Organizational Framework SEM Steering Committee Long-term enrollment goals, securing the approval of strategies through appropriate institutional channels, communication with Executive Cabinet Recruitment Council Develop 3-4 strategic goals for new student recruitment; review and approve sub-committee action plans; recommend to SEM Steering Committee Retention Council Develop 3-4 strategic goals for retention and graduation; review and approve sub-committee action plans; recommend to SEM Steering Committee 3-4 Sub-Committees Action plans, time lines and metrics for each strategic goal 3-4 Sub-Committees Action plans, time lines and metrics for each strategic goal Data Team Environment scanning, student enrollment behavior research, enrollment models, provide data to councils as needed

  7. SEM Planning Framework Sustainable Enrollment Outcomes Tactics Strategies Campus Infrastructure Strategic Enrollment Goals Data Collection and Analysis Key Enrollment Indicators Institutional Strategic Plan

  8. SEM Planning Framework Sustainable Enrollment Outcomes Tactics Strategies Enrollment Infrastructure Strategic Enrollment Goals Data Collection and Analysis Key Enrollment Indicators Institutional Strategic Plan • Clarity of institutional mission, vision, goals • Core competencies • Strategic direction • Aggregate enrollment goals

  9. SEM Planning Framework • Student categories: first year, transfer, graduate, certificate, continuing ed, face-to-face/online, etc. • Desired student groups: racial/ethnic diversity, academic ability, special skills, family income • Geographic origin: local, regional, national, international • Recruitment, retention, completion • Institutional capacity Sustainable Enrollment Outcomes Tactics Strategies Enrollment Infrastructure Strategic Enrollment Goals Data Collection and Analysis Key Enrollment Indicators Institutional Strategic Plan

  10. SEM Planning Framework Sustainable Enrollment Outcomes • Internal benchmarks: KEI numbers over the past 3-5 years • Environmental scan • Demographics • Economics • Market opportunities • Competition • Institutional research plan: designated reports and production schedule Tactics Strategies Enrollment Infrastructure Strategic Enrollment Goals Data Collection and Analysis Key Enrollment Indicators Institutional Strategic Plan

  11. SEM Planning Framework Sustainable Enrollment Outcomes Tactics Strategies Enrollment Infrastructure Strategic Enrollment Goals Data Collection and Analysis Key Enrollment Indicators Institutional Strategic Plan • 5-10 year SEI targets • Focus: the institution’s desired future • Based on: mission, data, and environmental scanning

  12. SEM Planning Framework Sustainable Enrollment Outcomes • Staffing: skill sets, strategic deployment • Systems: policies, procedures, technology • Capacity for making effective enrollment decisions : positions, reporting lines, committees Tactics Strategies Enrollment Infrastructure Strategic Enrollment Goals Data Collection and Analysis Key Enrollment Indicators Institutional Strategic Plan

  13. SEM Planning Framework • Increase new students of specified types • Increase retention rates, specifically by student types • Expand into new markets • Utilize emerging technologies • Financial aid/scholarships • Academic programs: mix and delivery systems Sustainable Enrollment Outcomes Tactics Strategies Enrollment Infrastructure Strategic Enrollment Goals Data Collection and Analysis Key Enrollment Indicators Institutional Strategic Plan

  14. SEM Planning Framework • Marketing/branding initiatives • Academic program review • Multilingual recruitment materials • Targeted interventions for students in high risk courses • Enhanced academic advising • Streamlined admission procedures • Purchase a new CRM system Sustainable Enrollment Outcomes Tactics Strategies Enrollment Infrastructure Strategic Enrollment Goals Data Collection and Analysis Key Enrollment Indicators Institutional Strategic Plan

  15. SEM Planning Framework • Consistently meeting goals over the long term • Enabling more effective campus-wide planning • Revisions to the institutional strategic plan • Academic planning: curriculum, faculty needs • Facility planning • Financial planning • Achieving the institution’s desired future Sustainable Enrollment Outcomes Tactics Strategies Enrollment Infrastructure Strategic Enrollment Goals Data Collection and Analysis Key Enrollment Indicators Institutional Strategic Plan

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