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Pharos University In Alexandria Faculty of Mass communication Public Relations Techniques

Pharos University In Alexandria Faculty of Mass communication Public Relations Techniques PRAD 301 Dr. Tamer Sokar A.L Marwa Shemies Week #:1 Lecture #:1. Course Description.

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Pharos University In Alexandria Faculty of Mass communication Public Relations Techniques

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  1. Pharos University In Alexandria Faculty of Mass communication Public Relations Techniques PRAD 301 Dr. Tamer Sokar A.L MarwaShemies Week #:1 Lecture #:1

  2. Course Description • This course prepares students to think strategically and to understand the basic tools and processes public relations practitioners use to reach and communicate with their publics. An applied writing laboratory approach is used to allow students to practice and hone writing skills for a wide range of public relations activities.

  3. Weighing of Assessment: • 5% for Assignments • 5% for Attendance • 10% for Quizzes • 10% for mid-term exam (week 6) • 10% for mid-term exam (week 12) • 60% for final exam

  4. Lecture Objectives • To Distinguish General Knowledge about Public Relations.

  5. Planning and Management • Public Relations Definitions. • The primary objective of public relations. • Is understanding the primary purpose of public relations?

  6. Questions ? • Define public relations. • Differentiate between public relations and the follwing: A-public affairs. B-marketing. C-advertising.

  7. Suggested Readings Jefkins, Frank. Public Relations Techniques. Second Edition. (Great Britian: Butterworth – Heinemann Ltd, 1994).

  8. Assignments • AssignmentNumber:- • Assignment :- • Assignment Description: - • Supervised by :- • Student Chosen For The Assignement: - • Assignment DueDate:-

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