1 / 13

Selling Business Ads

Selling Business Ads. Maximize your selling potential!. It all “Ads” up. If you don’t have ads in the yearbook, you don’t have the money to create a book in the first place! Ad sales are important for several reasons. In this slideshow, we will cover…. Why advertising is important

eve-moses
Télécharger la présentation

Selling Business Ads

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Selling Business Ads Maximize your selling potential!

  2. It all “Ads” up • If you don’t have ads in the yearbook, you don’t have the money to create a book in the first place! Ad sales are important for several reasons.

  3. In this slideshow, we will cover… • Why advertising is important • The different types of ads • How to boost ad section appeal • Ways to make it happen

  4. Run an ad sales campaign • Helps fund improvements to the yearbook • The more ads you sell, the cooler things you get to do in the yearbook! • Helps keep the cost of the publication lower to your peers • Provides real-life experience that will give you an edge in the job market • Helps connect the community to the school

  5. Different Types of Ads • Display Ads • Gives information about the business, usually phone number, address, product information, slogan, etc. • Message • An ad that shows how proud the business is of the school • Ex: “Congratulations Class of 2012!” from a local coffee shop • Patron Ads • Ads that sponsor a specific club, sport, etc. • Some patron ads are included in school advertising packages • Page Sponsor (folio ads) • The name of the business on the page of the business’s choice

  6. Boosting Ad Section Appeal • What are different ways to boost the ad section’s appeal? • Rename the ad section to the community section • Run a border of photos on the advertising pages • Include feature stories within the ad section • Attract attention with survey results and infographs • Run community news highlights or current events • Print the index throughout the ad section • Mix congratulatory ads with business ads • Use various spot colors to enhance the ad designs

  7. It all “Ads” up The big question: How exactly do we boost the ad section?

  8. Increase Coverage • Intersperse student photos in the ad section • Photo borders • Team photos • Cut-outs • Photo/quote from student who supports the business

  9. Alternative Ad sections • Spread the ad section throughout the book, instead of at the back • Change the name to the “community” section • Rotate between baby ads • Add facts/highlights about your community

  10. Make it happen • Practice sales pitches • Role play basic selling scenarios • Set appointments with community members • Give information/leave business cards • Keep good records • Complete follow-ups • Enter sales in ItPays • Write thank you notes and invoices

  11. Bring Value and Raise Revenue • 3 Steps for Success • Prepare • Train • Run the campaign • In-field Tools • Kick-off Letter • Ad Packet • Tips for Selling Ads Handout • Adviser Lesson Plan

  12. Step 1 - PrepareThree Steps to Success & Tools • Create a target list of business, groups, patrons, etc. • Enter target list into ItPays • Send Kick-off Letter to targets • Assign targets to specific ad teams • Prepare Ad Packet • Collect permission slips

  13. Step 2 - TrainThree Steps to Success & Tools • Motivate students • Review the Ad Packet Materials and how to use • Teach basic sales skills found in Tips for Selling Ads • Practice role-playing • Handout Tips for Selling Ads

More Related