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MKT 571 Week 5 Individual Assignment Marketing Communication and Brand Strategy//tutorfortune.com

MKT 571 Week 5 Individual Assignment Marketing Communication and Brand Strategy//tutorfortune.com<br><br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-571-week-5-individual-assignment-marketing-communication-and-brand-strategy-1<br><br>MKT 571 Week 5 Individual Assignment Marketing Communication and Brand Strategy<br> <br>Instructions: Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed. Assignment Steps Develop a minimum 700-word branding strategy and marketing communication plan in Microsoftu00ae Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. <br>u2022tSituational Analysis:<br>u2022tVision, Mission, Strategic objectives, Values<br>u2022tStrengths/Weaknesses<br>u2022tCompetitor's Strengths/Weaknesses<br>u2022tMarket Segments<br>u2022tProduct, Place/Distribution, Promotion, and Price Strategies:<br>u2022tCreating a Brand Image<br>u2022tMaintaining Brand Image<br>u2022tBranding Concerns<br>u2022tPromotion/Integrated Marketing Communication<br>u2022tAdvertising Strategy/Objectives<br>u2022tPush and Pull<br>u2022tMedia Strategy<br>u2022tAdvertising Execution<br>u2022tPublic Relations/Strategies Note: Charts/graphs/tables do not count toward the word count. The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6. Cite a minimum of three peer-reviewed references. Format your assignment consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.<br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-571-week-5-individual-assignment-marketing-communication-and-brand-strategy-1<br><br>

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MKT 571 Week 5 Individual Assignment Marketing Communication and Brand Strategy//tutorfortune.com

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  1. MKT 571 Week 5 Individual Assignment Marketing Communication and Brand Strategy//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-571-week-5-individual-assignment-marketing-communication-and- brand-strategy-1 MK T 5 7 1 We e k 5 I n d i v i d u a l A s s i g n me n t Ma r k e t i n g C o mmu n i c a t i o n a n d B r a n d S t r a t e g y   I n s t r u c t i o n s : P u r p o s e o f A s s i g n me n t T h i s a s s i g n me n t i s d e s i g n e d t o h e l p s t u d e n t s u n d e r s t a n d t h e i n t e r r e l a t i o n s h i p s b e t w e e n b r a n d s t r a t e g y a n d t h e c o mmu n i c a t i o n me s s a g e t o t h e t a r g e t a u d i e n c e . I t i s a c o n t i n u a t i o n o f t h e ma r k e t i n g p l a n a n d s t u d e n t s s h o u l d r e v i e w t h e We e k 3 L e a r n i n g T e a m A s s i g n me n t f o r a s s i s t a n c e i n p r o d u c t b r a n d s t r a t e g i e s t h e t e a m h a s d e v e l o p e d . A s s i g n me n t S t e p s D e v e l o p a mi n i mu m 7 0 0 - w o r d b r a n d i n g s t r a t e g y a n d ma r k e t i n g c o mmu n i c a t i o n p l a n i n Mi c r o s o f t ® Wo r d . T h i s d o c u me n t s h o u l d a d d r e s s a t l e a s t 5 e l e me n t s o f t h e S i t u a t i o n a l A n a l y s i s a n d t h e P r o d u c t , P l a c e / D i s t r i b u t i o n , P r o mo t i o n , a n d P r i c e S t r a t e g i e s ( mo d i fi e d b e l o w ) s e c t i o n s o f t h e ma r k e t i n g p l a n ( f r o m t h e S i t u a t i o n a l A n a l y s i s a n d t h e P r o d u c t , P l a c e / D i s t r i b u t i o n , P r o mo t i o n , a n d P r i c e S t r a t e g i e s l i s t s b e l o w ) . T h e fi v e e l e me n t s y o u s e l e c t s h o u l d o n l y c o me f r o m t h e o p t i o n s p r o v i d e d b e l o w . Y o u mu s t i n c l u d e a me a s u r e me n t o f c u s t o me r l o y a l t y a n d r e t e n t i o n i n y o u r s t r a t e g y d o c u me n t . Y o u ma y i n c l u d e mo r e t h a n t h e mi n i mu m t o p r o v i d e c l a r i t y a n d c o h e r e n c e t o y o u r d o c u me n t .         S i t u a t i o n a l A n a l y s i s : V i s i o n , Mi s s i o n , S t r a t e g i c o b j e c t i v e s , V a l u e s S t r e n g t h s / We a k n e s s e s C o mp e t i t o r ' s S t r e n g t h s / We a k n e s s e s Ma r k e t S e g me n t s P r o d u c t , P l a c e / D i s t r i b u t i o n , P r o mo t i o n , a n d P r i c e S t r a t e g i e s : C r e a t i n g a B r a n d I ma g e Ma i n t a i n i n g B r a n d I ma g e B r a n d i n g C o n c e r n s P r o mo t i o n / I n t e g r a t e d Ma r k e t i n g C o mmu n i c a t i o n A d v e r t i s i n g S t r a t e g y / O b j e c t i v e s P u s h a n d P u l l Me d i a S t r a t e g y A d v e r t i s i n g E x e c u t i o n P u b l i c R e l a t i o n s / S t r a t e g i e s N o t e : C h a r t s / g r a p h s / t a b l e s d o n o t c o u n t t o w a r d t h e w o r d c o u n t . T h e p l a n w i l l b e a c o n t i n u a t i o n o f y o u r g l o b a l o r mu l t i - r e g i o n a l b u s i n e s s y o u c h o s e i n We e k 1 . T h i s w i l l b e i n c o r p o r a t e d i n t o y o u r o v e r a l l ma r k e t i n g p l a n f o r We e k 6 . C i t e a mi n i mu m o f t h r e e p e e r - r e v i e w e d r e f e r e n c e s . F o r ma t y o u r a s s i g n me n t c o n s i s t e n t w i t h A P A g u i d e l i n e s . C l i c k t h e A s s i g n me n t F i l e s t a b t o s u b mi t y o u r a s s i g n me n t .

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