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eBay launches virtual outlet mall By: Adam Burlison & David Meigs

eBay launches virtual outlet mall By: Adam Burlison & David Meigs. History. Created in 1995 by Pierre Omidyar Began as an experiment attempting to resell broken laser pointer Transformation in commerce: personal global market place First example of online social networking.

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eBay launches virtual outlet mall By: Adam Burlison & David Meigs

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  1. eBay launches virtual outlet mall By: Adam Burlison & David Meigs

  2. History • Created in 1995 by Pierre Omidyar • Began as an experiment attempting to resell broken laser pointer • Transformation in commerce: personal global market place • First example of online social networking

  3. Fashion Outlet . • Virtual Outlet Mall • Connection of eBay customers directly to designer brands • Economy: • Brands and retailers overstocked with inventory • Need to move liquidation products • eBay offers greater speed & a higher margin turning this inventory

  4. Fashion Outlet • 200+ brands • 20 to 65% off retail price

  5. Market • 39 global markets • 90 million eBay customers • $1,900 traded each second

  6. Online Retail Boom . . . • Last year US online retail sales grew 12% • $176 Billion • 2 probable causes: • Age of Smartphones • Customers getting used to online shopping and using websites for their retail purchases

  7. Questions • How many have an eBay account? • Would you use eBay’s fashion outlet? • Could this change the way we shop online? • Would you rather shop in a real mall, or a virtual mall?

  8. Word Cited • http://news.cnet.com/8301-1023_3-20108579-93/ebay-launches-virtual-outlet-mall-for-u.s/ • http://www.ebay.com/fashion/outlet • http://www.ebayinc.com/

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