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Plymouth on the Roanoke

Plymouth on the Roanoke. What characteristics of Plymouth could be used to attract tourists to the area?. Plymouth has history. Water Street prior to 1917. USS Albemarle Replica. Plymouth has Natural Resources. Plymouth has Recreation. Plymouth has Lodging. Promotional Mix .

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Plymouth on the Roanoke

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  1. Plymouth on the Roanoke What characteristics of Plymouth could be used to attract tourists to the area?

  2. Plymouth has history Water Street prior to 1917 USS Albemarle Replica

  3. Plymouth has Natural Resources

  4. Plymouth has Recreation

  5. Plymouth has Lodging

  6. Promotional Mix • Describe the promotional mix in the travel, tourism, and recreation industry. • Promotional mix: The combination of advertising, sales promotion, personal selling, merchandising, public relations, and publicity used by hospitality and travel businesses for a particular time period. • The purpose of promotion is to inform, persuade, and remind customers.

  7. Marketing Plymouth as a Tourist Destination • Create a merchandising tool for a hospitality, travel, or recreational business or organization of your choice in Plymouth. • Contact the business or organization to determine their needs and obtain their input on your proposal • Specify the length of time the tool would be used and the desired outcome.

  8. Merchandising Tools Any item that persuades customers to purchase a product • Brochures • Magazine Ads • Billboard Ads • Television Ads • Radio Ads

  9. Unit 4 Project – Marketing Plymouth as a Tourist Destination

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