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Quickwrite 1.3

Quickwrite 1.3. In general, which type of rhetorical appeal (ETHOS/PATHOS/ or LOGOS) has the biggest impact on you — meaning you actually go out and buy the product, or at least you want to— when it comes to advertising? Why do you think you react that way?

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Quickwrite 1.3

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  1. Quickwrite 1.3 • In general, which type of rhetorical appeal (ETHOS/PATHOS/ or LOGOS) has the biggest impact on you—meaningyou actually go out and buy the product, or at least you want to—whenit comes to advertising? Why do you think you react that way? • Please explain your answer, using specific ads as textual evidence.

  2. “It’s an Analysis-Making Monday!” September 23, 2013Mr. houghteling English III

  3. AGENDA • Quickwrite1.3 • Begin advertisement analysis project.

  4. Quickwrite 1.3 • In general, which type of rhetorical appeal (ETHOS/PATHOS/ or LOGOS) has the biggest impact on you—meaningyou actually go out and buy the product, or at least you want to—whenit comes to advertising? Why do you think you react that way? • Please explain your answer, using specific ads as textual evidence.

  5. Advertisement Exercise In your notebook for this class, identify the Rhetorical Triangle (remember your ASS!) regarding this ad: • The Audience (for whom is this product primarily targeted?) • The Speaker (who is producing the product?) • The Subject (or product) ALSO: Identify examples of ETHOS/PATHOS/and LOGOSfor the ad.

  6. Image #1 ;lkj;l

  7. Image # 2

  8. Image #3

  9. Image #4

  10. Image #5

  11. Clues/Questions for Image 5 • Wayne Rooney is a soccer player for England. • Rooney wears number 10 for England. • This ad was released in June, 2006, just weeks after Rooney returned from injury and just weeks before the 2006 World Cup. • Forget the Super Bowl; the World Cup is the biggest sporting event in the world: 715 million people watched the final of the 2006 World Cup in Germany. • The next slide will give you a picture of the flag of England…

  12. http://www.artdaily.com/index.asp?int_sec=11&int_new=16340&int_modo=2#.UjxEDrCm-Sohttp://www.artdaily.com/index.asp?int_sec=11&int_new=16340&int_modo=2#.UjxEDrCm-So

  13. HOMEWORK / Print Advertisements • Complete your ad analysis.

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