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Every Moment is a Marketing Moment

Every Moment is a Marketing Moment. YOU can create a buzz about your health center. Administrative & Executive Assistants Training June 3, 2014 | Great Wolf Lodge, Traverse City. Dana Lawrence Director of Communications & Grassroots Advocacy Michigan Primary Care Association.

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Every Moment is a Marketing Moment

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  1. Every Moment is a Marketing Moment YOU can create a buzz about your health center Administrative & Executive Assistants TrainingJune 3, 2014 | Great Wolf Lodge, Traverse City Dana LawrenceDirector of Communications & Grassroots AdvocacyMichigan Primary Care Association

  2. Who’s job is it? It Takes a Village

  3. #1 Know who is “officially” responsible for your Health Center’s marketing, communications, media relations, public relations

  4. #2 Follow your Health Center’s “rules” to helpstrengthen its brand

  5. #2 Follow your Health Center’s “rules” to help strengthen its brand • Logo usage • Style guide • Media policy • Social media policy • Customer service etiquette

  6. #3 Establish, nurture relationships with elected officials (and staff)

  7. #4 Establish/nurture relationships with reporters/journalists • Connect to media point person • Everything is “on the record” • Reporter first/friend second

  8. #5 Share news that your Health Center’s communications point person can turn into a story to pitch to the media dlawrence@mpca.net

  9. #6 Be on the lookout for your Health Center in the news • Read local paper • Watch local TV • “Clip” news coverage • Share everywhere • Send todlawrence@mpca.net

  10. #6 Be on the lookout for your Health Center in the news http://www.google.com/alerts

  11. #7 Invite elected officials AND the media to events http://healthcenterweek.org

  12. #8 Take your camera with you everywhere • Pictures tell a thousand words • Video is even more compelling • Use your smart phone • Get signed media release forms http://www.picmonkey.com

  13. #8 Take your camera with you everywhere http://www.youtube.com/watch?v=lfDXsOyfuF8 http://www.animoto.com

  14. #9 Help identify effective spokespeople http://youtu.be/E3wpcGopTAk

  15. #10 Engage online https://www.facebook.com/MichiganPrimaryCareAssociation https://twitter.com/michpca

  16. #11 Advocate! http://www.mpca.net

  17. Questions? Dana Lawrence Director of Communications & Grassroots Advocacy Michigan Primary Care Association 517.381.9440dlawrence@mpca.net@danaslawwww.mpca.net

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