A Layman’s Guide to SEO: Curating a Beginner’s SEO Handbook

1. A Layman’s Guide to SEO: Curating a Beginner’s SEO Handbook Imagine yourself in an enormous library filled with countless books on different aisles. Every book represents a website, and you have a unique story to tell. The catch? There are millions of other storytellers vying for the attention of the librarian, who happens to be a search engine like Google, Yahoo, or Bing. How do you ensure that your story, your website, or your brand stands out on the crowded shelves of the internet library? That’s where the magic of SEO comes in. Whether you want amplified local reach with local search engine optimization services, or you want to reach a global audience with national SEO experts, SEO is more straightforward than what you perceive it. In fact, it’s just three steps. So, without further ado, let’s explore what these three steps are and how they can help you rank better on SERPs. #1 Research more about User Intent Search engines prioritize websites that cater accurately, effectively, and swiftly to user demands. For instance, if you have a bakery in Pittsburgh, you can opt for Pittsburgh SEO

2. servicesto optimize your content onsite to attract better foot traffic from your targeted demographic. Switch to keyword research with keyword research tools with vast databases for things people search about different topics. All you need to do is brainstorm a common word that defines your industry and enter it into the tool. Find keywords with high search intent and note them down if you think they are relevant to your business. For instance, if you have a bakery, “Starbucks coffee” or “coffee ice cream businesses” aren’t relevant to your business as they are a coffee chain or an ice cream parlor. However, “how to bake a croissant” or “cheesecake shops near me” are potential topics to target as they relate to your industry and can attract customers looking for your offerings. #2 Give Search engines what they want If you want to give search engines what they want, the key is curating the user-centric content that searchers are looking for. If you create content around what people are searching for, there’s a sound chance that they might open your website and make a purchase. Cover everything your users want to know and showcase your experience or expertise with informative blogs, product descriptions, or guest posting. #3 Prove to Google that Your Content Deserves to Rank Even Google has said that links for other websites are crucial ranking factors. Google identifies backlinks as votes that help to handpick which page on a topic deserves to rank at the top. Therefore, as any B2C or B2B SEO agency would do, try to add more backlinks and internal links with evergreen content to rank higher in search results. It’s a wrap! Endless tasks to complete, new technical terms, dynamic algorithms, and worst of all new trends- SEO might seem frustrating for you, but for SEO experts in Pittsburgh, SEO might feel like a cakewalk. What starts as a free SEO site audit, proceeds to a vivid optimization roadmap, tracking metrics and analytics and finding out what works best for your target audience. Searching for a Pittsburgh SEO company to help you improve your website’s ranking? Contact the experts at Fido SEO today! Source: https://fidoseo.blogspot.com/2023/10/a-laymans-guide-to-seo-curating.html