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Rapport

Rapport. Rapport still holds a dominant position within its target market and is undergoing subtle transitions under the stewardship of new editorial leadership.

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Rapport

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  1. Rapport • Rapport still holds a dominant position within its target market and is undergoing subtle transitions under the stewardship of new editorial leadership. • Not only has the look and feel been given a make over during this year but there has been a great effort in boosting its hard news, sport analysis and insightful commentary pages. • The title will continue to serve a large and influential Afrikaans market every weekend.

  2. Why the Afrikaans market?

  3. Why the Afrikaans market? Afrikaans is the third most spoken home language in SA, after Zulu and Xhosa. South African adult population by home language: Afrikaans is the 1st or 2nd home language in five out of the nine provinces. More black, coloured, and Indian South Africans speak Afrikaans at home than white South Africans, according to the SA Institute of Race Relations (SAIRR) 2013 Source: AMPS 2013AB

  4. Why the Afrikaans market? Afrikaans is the third biggest consumer market in SA. The Afrikaans market represents 15% of the SA population, but contribute 20% of the value of household income. R352.8 billion pa Potential household income 41% Are part of the employed population vs. the rest of SA at 36%. Source: AMPS 2013AB

  5. Why the Afrikaans market? • 11.5m (31%) of South Africans can read and understand Afrikaans. • In Africa, there are over one thousand languages spoken. Only 5% are spoken by over 1 million people, Afrikaans is one of them. • Afrikaans is spoken (as a home language) by the majority of the White (60%) andColoured (80%) population in SA. 29% 16% 26% 22% 15% Stock Exchange Investors Managers Banked market Public Sector Vehicle owners are Afrikaans speaking people Source: AMPS 2013AB

  6. Why the Afrikaans market? Afrikaans community as a % of the total LSM population LSM 10 LSM 9 2,400,000 3,703,000 27% 648,000 LSM 8 1,074,000 29% 3,276,000 27% 898,000 It is an affluent market LSM 7 4,572,000 22% 898,000 LSM 6 LSM 5 8,836,000 LSM 1-4 6,087,000 13% 1,134,000 8,340,000 5% 289,000 3% Total Population 211,000 Afrikaans Population Source: AMPS 2013AB

  7. Who is the reader?

  8. Demographics of our readers Age 1 114 000 (83%) readers are older than 25 years Female 46% Men 54% Gender Source : AMPS2013AB

  9. RAPPORT Afrikaans LSM breakdown RAPPORT readers as a % of the Afrikaans LSM population LSM 10 LSM 9 648,000 1,090,000 272,000 34% LSM 8 392,000 30% 874,000 21% 218,000 LSM 7 66% of RAPPORT readers are LSM 8-10 1,010,000 16% 189,000 LSM 6 LSM 5 1,102,000 LSM 1-4 285,000 211,000 17% 212,000 13% 42,000 5% Afrikaans Population 15,000 Rapport readers Source: AMPS 2013AB

  10. Education levels and HH income of our readers Rapport readers are mostly educated and affluent individuals. Average household income Rapport - R 17,607 Total Population – R 9,776 Source : AMPS 2013AB

  11. Life Stages of Rapport readers Rapportreaders are a combination of married and single individuals in different life-stages. 56% Young Couples 10% Mature Couples 23% Young Families 18% Mature Families 7% 44% At-home Singles 16% Young Independent Singles 6% Mature Singles 15% Single-parent Families 7% 76 000 readers 572 000 readers Source : AMPS 2013AB

  12. Rapport reader attitude statements Rapport readers are in agreement with: 53% agree that advertising tells us about the benefits of products and services. 50% are loyal to well known brands. 46% agree that it is important for women to have a career. 48% regard shopping as a pleasure. Source : AMPS 2013AB

  13. Publication performance…

  14. Readership: 1 338 000 Circulation: 177 016 Readers per copy : 8 Source : AMPS 2013AB/ABC Jan-Mar 2014

  15. Newspapers within the Afrikaans population Number of Afrikaans readers in `000 Rapport has the biggest reach in the Afrikaans market, reaching 140 000 more readers compared to the closest Afrikaans newspaper, Son. Source: AMPS 2013AB

  16. Readership distribution Rapport provides excellent national reach. Limpopo Limpopo 27 000 Mpumalanga 68 000 Gauteng 294 000 N West 66 000 F State 93 000 KZN 27 000 N Cape 74 000 E Cape 78 000 W Cape 611 000 Source : AMPS 2013AB

  17. Rapport Bouquet Source : AMPS 2013AB

  18. Rapport Editor WaldimarPelser is the editor of Rapport Born in Cape Town, South Africa. Waldimar Pelser is the Editor of Rapport. He is the launch editor of NewsNow magazine and former news editor at Beeld. Waldimar is also the former Africa correspondent and West Africa bureau chief (Lagos) for Media24 newspapers. He has his MPhil in Development Studies from Oxford University on a Rhodes Scholarship and studied law and journalism at Stellenbosch. Waldimar values those who speak thoughtfully.

  19. Exclusive readership

  20. Total exclusive readership Col % 100% 12% 3% 11% 15% 17% 4% 21% 524 000 Rapportreaders read none of the other titles listed above. Source: AMPS 2013AB

  21. Afrikaans exclusive readership Col % 100% 10% 1% 12% 15% 17% 4% 24% 433 000 Afrikaans Rapportreaders read none of the other titles listed above. Source: AMPS 2013AB

  22. LSM 8-10 exclusive readership Col % 100% 11% 2% 5% 19% 18% 6% 13% 375 000 LSM 8-10 Rapportreaders read none of the other titles listed above. Source: AMPS 2013AB

  23. The Afrikaans market is a very high value market that cannot be ignored. • Rapport offers high reach into the LSM 8-10 market. • Sunday Times reaches only 12% of Rapport readers. • High value readers can be found in the Rapport Supplements as well as the main body. • No other newspaper can reach the Afrikaans LSM 8-10 market as effectively as Rapport. • Rapport is the winning choice in targeting the affluent Afrikaans market.

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