330 likes | 429 Vues
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1. ???? ????: ??? ??
??:???
??:??? A9423338
??? A9423340
??? A9423344
??? A9423332
??? A9423353
3. ?????? ????:??????????
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?????? (96/4/14??)
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?????(96/4/14??)
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4. (?)???? ??90?:???????????????????
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??90?:???????????????????
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??91?:?????
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??93?10?:???????
5. (?)???? ??????????????? ,????????
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6. (?)??LOGO ??????????,????????????
“TAISHIN” ????? “TS” ???????????
??TS??????????? :?????????
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8. (?)????
9. ?????? ??2007?11?:??????????42????39?,???????????3339????3954??
??2008?????,?????,????????,??????????,?????????????,??????,???????,2008??????????
?????????,2008?37??????,??17???????,???????128.42????,???????????4.34??,???????????????????
10. ?????? ???????????????2009??????,
???????????????????
??:1.??????
2.??????
3.????
4.????
5.????
11. (?)????????
12. (?)?????? ??????:?????????????????
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13. (?)???????
15. ??????? (?)??
1.????????????
2.????,?????,?????????????
3.2009?????,????
4.????
16. ??????? (?)????
1.?????????????????????,??
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2.????1%?2%??????,????????
?????
3.?????????
4.???????????-???????
17. ??????? (?)????
2009??????,???????,???????????????????????????????,??????????????,????????
??????,2009???,?????????????????????,???????????????????
18. ??????? (?)????????
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19. ????? ???????????????????
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STP??:
20. ??? 1.????? ???
Segmentation????
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Targeting????
20~35???????
???????30?~55???,?????????????
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Position??
????????“???????”,????????????
??????
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21. ??? 2.??????
PayEasy?????
Segmentation????
PayEasy????????????,???????????,????????????????????????
Targeting????
????????????
Position??
????????????????????,????PayEasy????? ????So Easy!
22. ??? 3.????
GreenLife???(???????(??)???)
Segmentation????
??????????????,?????????,??????,???????9.4????????,??75%???,?????????????????
Targeting????
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??(????????????)?
Position??
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23. ????- ?????SWOT
24. ???? (2)????????BCG
26. ??Q&A
1.???????
(1)???????????????????,?????????????
(2)??????????,????????????????????,????????????
(3)???????????,?????????????,????????????????????,??????????
27. ??Q&A 2.?????
(1)????,?????????,?????????????????
(2)??????????????,?????????????????,???????????????
(3)?????????,???????????,????????????????????
28. ??Q&A 3.??????
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29. ??Q&A (?)?????????????,????????
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30. ??Q&A 1.??????:(? visa??)
VISA:?? ? ?? ? ??? ? ???
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2.????????,????????????
31. ??Q&A (?)????????????????,?????
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32. ??Q&A 1.?,???????????????,????1%????
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2. ????????????,????????????
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