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Nurmala 1 , Maeyta Selli 2 , Sipin Putra 3

Program of Production and Promotion Assistance for Products of the Orang Rimba Tribe, at Twelve Mountain National Park, Sarolangun , Jambi Province , Indonesia. Nurmala 1 , Maeyta Selli 2 , Sipin Putra 3.

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Nurmala 1 , Maeyta Selli 2 , Sipin Putra 3

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  1. Program of Production and Promotion Assistance for Products of the OrangRimba Tribe, at Twelve Mountain National Park, Sarolangun, Jambi Province, Indonesia. Nurmala1, Maeyta Selli2, Sipin Putra3 1Departement of Management, Fakulty of Economics, Universitas Indoensia, email : noercha@yahoo.com2Departementof Management, Fakultyof Economics Universitas Indonesia, email : maeyta@gmail.com3Departementof Antropology, Fakulty of Politics and Social Science, Universitas Indonesia, email : sipinputra@yahoo.com

  2. Deforestation in Indonesia • Mass conversion of primary forest into plantation area. • Expansion of transmigration areas. • Illegal loggings. Source : author, 2011 Source : author, 2011

  3. Living Area of Orang Rimba Tribe, the Native People of Jambi Province Source KKI Warsi, 2011

  4. Program’s Goals: To provide production and marketing assistance for the Orang Rimba so that they will be able to produce a-more valuable handicratfts that will play a role as an alternative source of income for them, and to promote the culture of the Orang Rimba. Program’s Purposes: • To improve the capacity the Orang Rimba to produce various handicraft products with a-good production process, starting from selecting the raw materials to labelling andfinishing. • To Develop marketing channel for handicraft products of the Orang Rimba.

  5. Program’s Outputs : • Capacity enhancement of the Orang Rimba to produce various handicraft products with a-good production process (starting from selecting the raw materials to labelling andfinishing process); • Various handicraft products of the Orang Rimba with a-higher selling value. • Cultural and handicrafts exhibition of the Orang Rimba in saveral cities in Indonesia.

  6. Preparation Phase: 1.1 Development of Programme Technical Guidelines *May-July 2011* 1.2 Preparation of programme facilitator*May-September 2011* 1.3 Development of networking among stakeholders *May -September 2011* 1.4 Need assesment and programme schedulling with the Orang Rimba*October 2011* Source : author, 2011 Source : author, 2011

  7. Implementation Phase • Production of handicrafts. *October-November2011* Source : author, 2011

  8. Implementation Phase • The exhibition of culture and products of the Orang Rimba in Jambi. *November 2011* Source : author, 2011

  9. Evaluation Phase • Opportunities from outputs of programme • Marketing expansion. • Business entity. • Microeconomic institution.

  10. Evaluation Phase Lesson learned Preliminary research and need assessment are very important . Andragogi, not pedagogi. Facilitating, not teaching. The sustainability of programme.

  11. Thank You Nurmala1, Maeyta Selli2, Sipin Putra3 1Departement of Management, Fakulty of Economics, Universitas Indoensia, email : noercha@yahoo.com2Departementof Management, Fakultyof Economics Universitas Indonesia, email : maeyta@gmail.com3Departementof Antropology, Fakulty of Politics and Social Science, Universitas Indonesia, email : sipinputra@yahoo.com

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