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World Archery Plan 2007 - 2012 Congress 2011 Torino, Italy

World Archery Plan 2007 - 2012 Congress 2011 Torino, Italy. What is the World Archery Plan?. The World Archery Plan…. provides a vision provides a focus provides a system. Identity 2007/08. Events 2008/09. Promotion 2009/10. Partnership 2010/11. Expansion2011/12. 1. 15. 5.

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World Archery Plan 2007 - 2012 Congress 2011 Torino, Italy

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  1. World Archery Plan 2007 - 2012 Congress 2011 Torino, Italy

  2. What is the World Archery Plan? The World Archery Plan…. provides a vision provides a focus provides a system

  3. Identity 2007/08 Events 2008/09 Promotion 2009/10 Partnership 2010/11 Expansion2011/12 1 15 5 10 20 2 21 6 16 11 3 22 7 17 12 4 13 8 18 23 14 9 19 24 The World Archery Plan 2007-2012 VISION By 2012 Archery will be internationally recognized as one of the important Olympic Sports

  4. Producer Product Our first step Values Differentiation Image Rules Branding Calendar Common Brand Prize money Organisation Entertainment Target 2007/08 Identity Target 2008/09 Events

  5. Investors Television IOC Public Sponsors Our second step Connecting World Archery to the outside world to build recognition Target 2009/10 Promotion Target 2010/11 Partnerships

  6. World Archery spreads

  7. Increased exposure through new media

  8. Increased exposure through new media

  9. Increased revenue from sponsors

  10. Stronger host city partnerships

  11. Stronger host city partnerships

  12. Increased recognition from partners

  13. Identity 2007/08 Events 2008/09 Promotion 2009/10 Partnership 2010/11 Expansion2011/12 1 15 10 20 5 2 21 16 6 11 3 7 17 12 22 4 13 23 8 18 24 19 14 9 A team effort! VISION By 2012 Archery will be internationally recognized as one of the important Olympic Sports Thank You!

  14. World Archery Plan 2012-2016 World Archery Plan 2012 - 2016 World Archery Plan 2007 - 2012 2012/13 2013/14 … 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15

  15. The future of World Archery We don’t stop planning, because we don’t plan on stopping!

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