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Alliance Day 2013

Alliance Day 2013. ni.com/alliance. Selling Tools on the LabVIEW Tools Network. Monday, August 5 th 2013. App Store for Engineers and Scientists. 175+ Products. 2M+ Downloads. LabVIEW Tools Network. Online and In-Product Marketplace. +. ni.com/labviewtools. Tools » Find Add- Ons ….

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Alliance Day 2013

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  1. Alliance Day 2013 ni.com/alliance

  2. Selling Tools on the LabVIEW Tools Network Monday, August 5th 2013

  3. App Store for Engineers and Scientists 175+ Products 2M+ Downloads

  4. LabVIEW Tools Network Online and In-Product Marketplace + ni.com/labviewtools Tools » Find Add-Ons…

  5. Selling on the LabVIEW Tools Network Submit application Complete Compatible with LabVIEW Certification Productize List on the LabVIEW Tools Network Sell your Product Market your Product

  6. Contribute an Add-on to the Tools Network ni.com/labviewtools

  7. Joining the Program • Submit an Application • Expect an invite to Basecamp • Project management tool • Track your progress • Start discussions

  8. What is Compatible with LabVIEW? Tightly Integrated Field Tested

  9. Productize- Installers • Standard Installer Frameworks • MSI, Wise, Installshield • Used for standalone applications, utilities and anything not used within LabVIEW (includes TestStand & VeriStand add-on products) • VI Package Manager • Used for any plug-in for the LabVIEW environment – APIs, Tools menu utilities, project providers, UI components, example code, custom probe VIs, and project templates

  10. Productize - Evaluation • “Try before you buy” • Requires licensing your product • Third-Party Licensing and Activation Toolkit • ni.com/licensingtoolkit • Supports VI libraries and EXEs built with LabVIEW • Web-based activation • Integrated license checks in LabVIEW development environment

  11. Compatible with LabVIEW - Evaluation Note: Other licensing solutions are acceptable

  12. Productize – Out of the Box • Tutorials or Getting Started Guides • Shipping examples • Documentation • Reduce support load by documenting common customer questions • Provide a path to additional support – could result in a consulting lead

  13. LabVIEW Tools Network Infrastructure Support Certified Products Licensing Distribution

  14. Additional Resources for Productizing • LabVIEW Tools Network Developer Center • ni.com/devcenter • LabVIEW Consultants via Alliance Partner Network

  15. Selling on the LabVIEW Tools Network Submit application Complete Compatible with LabVIEW Certification Productize List on the LabVIEW Tools Network Sell your Product Market your Product

  16. Listing a Product Professional Image High Impact Statements Clear description Link Supporting Info

  17. Selling Your Add-On

  18. Free Add-On • Free download on LabVIEW Tools Network • Possible option for: • UI elements • Open source projects • Small utilities • Good way to generate consulting/integration awareness and leads

  19. Reference Selling • Redirect from LabVIEW Tools Network to partner for purchase • Partner processes and fulfills order • Need ecommerce solution • Amazon Payments • PayPal • Etc

  20. Reselling • Product sold by NI • Product has NI part number • Purchasable from ni.com • Sellable and quotable by NI Sales • Included in quota • Automated license fulfillment over email • Requires resell agreement • Contact labviewpartnerprogram@ni.com for more info

  21. Price Setting Consultation in 60 Seconds or LessDefining Pricing, Tim Smith, Wiglaf Pricing The 3 Key Pricing Questions “From the customer’s perspective…” What’s the alternative? Is your product better or worse? Why should I care? “If the customer doesn’t perceive and acknowledge the value, the value doesn’t exist.” http://www.entrepreneur.com/article/227083

  22. Marketing Tips • Get an NI advocate • Product Manager, Market Development Manager, etc • Integrate into their marketing activities • Provide easy to use sales kit • Demo, data sheet, white papers, etc • Hosted on NI’s intranet • Develop integrated marketing plan • PR, events, advertising, social media, etc • Develop lead capture in product • Should not be obtrusive Marketing Consultants available in 11A/B

  23. Selling on the LabVIEW Tools Network Submit application Complete Compatible with LabVIEW Certification Productize List on the LabVIEW Tools Network Sell your Product Market your Product

  24. How to reach us • http://www.ni.com/labviewtools • labviewpartnerprogram@ni.com • Office hours in 13B

  25. Questions

  26. Alliance Day Activities Awards Luncheon • 12noon to 1:00 p.m. • Expo 1 See finalists and winners for the latest innovations in third-party products and regional top Alliance Partners. Alliance Day Resource Lounge • 10 a.m. to 5:30 p.m. • 4th Floor, Session Room 11 Stop by to visit with our preferred marketing agencies and get assistance at our Alliance Partner service desk. 1x1 Consulting • 10 a.m. to 5:30 p.m. • 4th Floor, Session Room 13B Systems and LabVIEW Tools Network R&D engineers will be available to discuss your upcoming project needs. Walk-ins welcome. Welcome Happy Hour • 5:30 to 7:00 p.m. • Exhibition Hall Use your Exhibitor Flyer map and locate Alliance Partner booths on the expo floor to see new demos!

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