1 / 11

CHÂTEAU FELICE

Salomé Hauffray Valentine Lehagre Claire Le Bideau. A Californian wine venture. CHÂTEAU FELICE. Licence 3 - LEA. Problematiques. Why California is favorable to wine-growing ?

fionan
Télécharger la présentation

CHÂTEAU FELICE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Salomé Hauffray Valentine LehagreClaire Le Bideau A Californian wine venture CHÂTEAU FELICE Licence 3 - LEA

  2. Problematiques • Why California is favorable to wine-growing ? • What shows that France is present in the universe of Château Felice, and in a general way in the world wine-growing sector ?

  3. Sommaire • INTRODUCTION – Identity card • BODY Part 1 – Why California is the best wine-growing area in the US Part 2 – French Touch Part 3 – French wines vs Californians • CONCLUSION

  4. Identity Card • Name : Château Felice • Aim : Create top notch American wines • Where : Healdsburg, Sonoma County, CA • Date of creation : 1992 • Annual Production : 4,500 cases • Distribution area : 12 American States • Characteristics : Large range of products Multi sector venture

  5. Why California is the best wine–growing area ? • Healdsburg, Sonoma County, California • Favorable climate to wine culture - Pacific Ocean - Mountains • California := World’s 4th largest wine producer = 90% of American wine production

  6. French Touch • The name : Château Felice • Gastronomy • The itch for respecting European tradition

  7. French Influence • The recipes, example : Coq au Vin

  8. French wines vs Californians

  9. French wines vs Californians "What happened in 1976 was a complete shot in the arm for the Californian wine industry . Until then growers had been having terrible trouble convincing leading restaurants even in Washington or New York to serve Californian wine. But two days later everything changed. It was a bloody good thing. Not only did it convince people that something good was coming out of California but it was a much-needed wake-up call for the French."

  10. Conclusion • Château Felice : National luxury venture Multi Services activity Respects European tradition • 200 000 employments • 45 billions $ each year in CA’s economy • Export rate of American wine sector : 250% • Globalization

More Related