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Nino Ćosić @ninocosic N ino.Cosic@CARNet.hr

Nino Ćosić @ninocosic N ino.Cosic@CARNet.hr. Our users. Institutions of higher education Scientific and Research Institutes Public Institutes Primary and Secondary Schools Student residence Ministry of Science, Education and Sports Ministry’s Agencies

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Nino Ćosić @ninocosic N ino.Cosic@CARNet.hr

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  1. Nino Ćosić @ninocosic Nino.Cosic@CARNet.hr

  2. Our users • Institutions of higher education • Scientific and Research Institutes • Public Institutes • Primary and Secondary Schools • Student residence • Ministry of Science, Education and Sports • Ministry’s Agencies • Students, pupils and the staff of the above mentioned institutions • _______________________ • TOTAL: 666 628 + USERS

  3. SEGMENTATION ... and why sometimes we’re still failing :)

  4. In a perfect world

  5. A big picture

  6. Deeplywoven into our identity

  7. Collecting and managing user data • Sources • User identities (CARNet is the largest IdP in HR) • Appointed representatives • Updates • User identities • At least once at the start of academic year • In case of significant change • Appointed representatives • Once a year – institutional users survey

  8. One message?

  9. And to answer why our messages fail to reach users Let’s face it...

  10. NRENs are boring

  11. Make it fun and don’t try to tallk to everybody

  12. Realy?

  13. Well it almost worked for us • News items are for general info • Facebook targeting school population • Twitter for “engaged” users, geeks and hipsters • Fax and snail-mail for bureaucrats

  14. How to target users that are not “engaged” ?

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