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Subscriber Study PennWell. April 2010 Print – 12,929 Digital – 11,815. 1. How soon do you read your issue after you receive it?. 2. How do you prefer to view your digital issue?. 3. How much time, on average, do you spend reading or looking through an issue?.
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Subscriber StudyPennWell April 2010 Print – 12,929 Digital – 11,815
3. How much time, on average, do you spend reading or looking through an issue?
6. What actions have you taken as a result of reading an article in this publication? (check all that apply)
7. What actions have you taken as a result of reading an ad in the publication? (check all that apply)
8. When reading or searching past issues, what information do you look at? (check all that apply)
9. What functionality would most likely make you want to read an ad and/or take action? (check all that apply)
10. How important is it to you to be able to access all or part of your digital magazine on a mobile device? 11. If your magazine was available in a mobile format, would you be interested in receiving it on a mobile device?
12. How likely are you to buy an e-reading device? (i.e. iPad) 13. If very likely or maybe, how soon do you plan to purchase such a device?
14. On what type of devices do/would you prefer to read your digital magazine? (check all that apply)
15. Do you value “rich media” enhancements to the digital magazine content?
16. From what other sources do you seek information? (check all that apply)
17a. What format do you prefer/use most for the following types of news & information? (digital)
17b. What format do you prefer/use most for the following types of news & information? (print)
18a. How has your use of the following media changed in the last year? (digital)
18b. How has your use of the following media changed in the last year? (print)
19. Why do you subscribe to this publication in digital format? (check all that apply)
