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Political Consultants

Political Consultants. What do you think of, when you think of a political consultant?. Types of consultants. Types of consultants. Types of consultants. Key professional campaign posts. Polling Fundraising Media buying/advertising Direct mail. Have consultants replaced parties? .

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Political Consultants

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  1. Political Consultants

  2. What do you think of, when you think of a political consultant?

  3. Types of consultants

  4. Types of consultants

  5. Types of consultants

  6. Key professional campaign posts • Polling • Fundraising • Media buying/advertising • Direct mail

  7. Have consultants replaced parties?

  8. The rise of consultants • Parties slow to adapt to changes in campaigns • TV, polling, direct mail • Finance and expertise, not manpower • Candidates went elsewhere for services to compete

  9. Parties Opposition research Fundraising GOTV Hiring and referring consultants! Consultants Strategic advice Campaign management Survey research TV ads Symbiosis

  10. Consultants’ Effects on Elections • “Assume a candidate has deeply held opinions about issues such as the environment, taxes, Social Security reform, Homeland security, the war on terror, and abortion. Assume that, through polling, it is learned that the public cares or is interested mainly in homeland security, social security reform, and taxes. The electorate would not be well served if the candidate spent a large amount of time talking about abortion and the environment.”

  11. Consultants’ Effects on Elections • Professionally run campaigns raise more money and get more votes than amateur campaigns • Consultants give voters what they are looking for (is this pandering??)

  12. Elements of campaign strategy • Deliberate issue priming • Micro-targeting • New media?

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