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Flex in the Salesforce Cloud

Flex in the Salesforce Cloud. Markus Spohn Director of Product Management. Safe Harbor.

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Flex in the Salesforce Cloud

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  1. Flex in the Salesforce Cloud Markus Spohn Director of Product Management

  2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the fiscal year ended January 31, 2009 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

  3. Salesforce.com Cloud Architecture Relational Database Granular Security & Sharing Programmable Cloud Logic Real-Time Workflow & Approvals Programmable User Interface Real-Time Mobile Deployment Real-Time Websites Integrated Content Library Real-Time Analytics 750+ Integrated Applications ISO 27001 Certified Security Proven Reliability Proven, Real-Time Scalability Real-Time Query Optimizer Real-Time Upgrades Proven Real-Time Integration Real-Time Sandbox Environments Salesforce to Salesforce 3 Global Data Centers & Disaster Recovery Real-Time Transparent System Status Multi-Tenant Kernel

  4. Adobe Flash Platform

  5. Salesforce.com ISVs Using Adobe Flash and Flex Pharmaceutical Sales Wealth Management Voice 2.0 Territory Management Utility Sales Compensation Management IT Service Management B2B Lead Generation Corporate Social Responsibility PS Enterprise

  6. Demo

  7. Introducing… Adobe® Flash® Builder™ for Force.com It’s never been easier to build rich internet apps in the cloud Adam Caplan CEO

  8. Adobe Flash Builder for Force.com Architecture Flash Builder Force.com UI components Force.com Discovery & Introspection ide Flash AIR Conflict Resolution UI Data Management Services Force.com Data Service Adapter Web Service API Admin Console Offline Adapter Local Data Store

  9. How it works… Users access it from the browser Adobe Flash Builder for Force.com: An integrated IDE in Eclipse OR Force.com Adobe Flash Builder Deploy app on force.com Configure app metadata Build Rich app UI Users access it from the desktop

  10. Demo

  11. Developer Benefits • Single Eclipse®-based IDE • Powerful code-editor and design-view • Pre-built UI components and data visualizations • Pre-built data management and synchronization • Develop once on force.com and deploy in the browser (Flash) or on the desktop (AIR) • Run in the cloud

  12. Adobe Flash Builder for Force.com makes it easy to build… Rich Custom Apps Inventory management Human resources E-Commerce

  13. Adobe Flash Builder for Force.com makes it easy to build… Rich CRM Extensions

  14. Adobe Flash Builder for Force.com makes it easy to build… Occasionally Connected Apps Field Sales/Service Apps Custom Branded Desktop Runs on a tablet PC

  15. Demo

  16. Learn more… • Developer Preview release – Available now! • Download today at developer.force.com/flashbuilder • General availability in 1H 2010

  17. Q&A

  18. Thank You

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