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Cross Cultural Marketing

Cross Cultural Marketing. By: Gurkarn Dhaliwal. Color Symbols. Red China: Good luck, celebration, summoning Cherokees: Success, triumph India: Purity South Africa: Color of mourning Russia: Bolsheviks and Communism Eastern: Worn by brides

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Cross Cultural Marketing

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  1. Cross Cultural Marketing By: Gurkarn Dhaliwal

  2. Color Symbols • Red • China: Good luck, celebration, summoning • Cherokees: Success, triumph • India: Purity • South Africa: Color of mourning • Russia: Bolsheviks and Communism • Eastern: Worn by brides • Western: Excitement, danger, love, passion, stop, Christmas (with green)

  3. Yellow • China: Nourishing • Egypt: Color of mourning • Japan: Courage • India: Merchants • Western: Hope, hazards, coward • Green • China: Green hats indicate a man's wife is cheating on him, exorcism • India: Islam • Ireland: Symbol of the entire country • Western: Spring, new birth, go, Saint Patrick's Day, Christmas (with red) • Blue • Cherokees: Defeat, trouble • Iran: Color of heaven and spirituality • Western: Depression, sadness, conservative, corporate, "something blue" bridal tradition

  4. Cow’s Ice-cream • It's been called the best ice cream in the world by one survey of global dessert tasters and Reader's Digest has named it Canada's best ice cream, and in Prince Edward Island, you can't get enough of Cow's.

  5. Shipping • We will be shipping to China around June because that will be a good starting point as the season will be warm and grass will be greener for the cows to eat.

  6. Packaging • Currently the packaging is blue and yellow. • We will keep the yellow as it represents nourishing in China, because this ice-cream company runs on their cows to produce fresh milk for customer. • We will change the blue color into red because this represents good luck in China.

  7. Prices • In Canada one liter of this ice cream costs $5.99, so if we ship to China it will be $37.50

  8. Amedei Chocolate • Amedei came into being in 1990, fueled by the passion for chocolate which brother and sister Cecilia and Alessio Tessieri inherited from their grandfather. • They travel the world to find the best ingredients for their suberb Italian chocolates. Amedei chocolate is a perfect synthesis of careful ingredient selection, a craft based chocolate production process, and the creativity of true Italian chocolate lovers. • Whether your preference be unique Chuao or Porcelana chocolate, blended cocoa chocolate, or pralines and truffles, Amedei is sure to have a selection to please.

  9. Shipping • This chocolate is coming in around January 2013. • Their will be loads of trucks and also planes will bring the goods in. • We are sure us Canadians will love these sweet chocolate bars.

  10. Packaging • In Italy these bars are sold mainly in purple. • Bringing them in we would change this into blue because in North America blue means sadness and people usually eat chocolate when they are sad.

  11. Prices • 12 Piece (80g/2.8oz) – Price: $32.00

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