Grabbing hold of change

1. Grabbing hold of change

2. Grabbing hold of change

3. Introduction

4. Snickers

5. The need for change

6. Tipping Point • Hush puppies • Small things, big change • Virus and contagion

7. Hush puppies • NYC 1994, 1995

8. Virus and contagion • Yawning • Piece of paper folded 50 times • Distance to the sun (and back) • Epidemics • The people who transmit • Tipping point - jolt out of equilibrium • The infectious agent itself • The environment

9. Managing change

10. The law of the few • Connectors • Six degrees of separation • 1960s • Chain letter • Stanley Milgram • Omaha, Nebraska 160 people • Name and address of stockbroker • Send on to one person who might actually know the stockbroker • Five or six steps • Critical learning - the last contacts were often the same • Mavens • someone who accumulates information and wants to share it with you • Everyday low price' • Interested and curious about everything - in detail • Not obnoxious - an information broker • Salesmen • Persuasive personality • The facts - and many answewrs • Charm, energy and enthusiasm

11. Six degrees of separation • 1960s • Chain letter • Stanley Milgram • Omaha, Nebraska 160 people • Name and address of stockbroker • Send on to one person who might actually know the stockbroker • Five or six steps • Critical learning - the last contacts were often the same

12. The stickiness factor • Fitting things into your life - practical, personal and memorable • Sesame street / Blue Peter - hold the attention and then educate • Package information in the right way and it will be irresistable

13. The power of context • Context has to be right • Paul Revere • We are sensitive to changes in context - exquistely sensitive • The power of 150 - Hutterites in America, Gore of Gore Tex • Knowing people well enough that what they think of you matters • In order to create one contagious movemnent, you have to create many small movements first

14. The new challenge