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Digital marketing

In this ppt we discussed about Digital marketing. <br>www.example.com

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Digital marketing

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Presentation Transcript

  1. Digital Marketing

  2. What is Digital Marketing? • Digital Marketing is the process of promoting products and services using online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. • Online distribution channels: • Search engine optimization (SEO) • Social media marketing (SMM) • Search engine marketing (SEM) • Email Marketing

  3. Search engine optimization: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's (Google, Yahoo and Bing) unpaid results, often referred to as organic results. Search engine optimization is based on two important factors: Onpage optimization Off-page optimization

  4. What is Onpage optimization? Onpage optimization refers to all measures that can be taken directly within the Website in order to improve its position in the search rankings. What is Off-page optimization? Off-page SEO, is the process of gaining links to your website from other websites.

  5. Social media marketing: Social media marketing is the process of promoting your business and services in social networking sites to gain the website traffic or attention through social media sites. Search engine maketing: Search engine marketing (SEM) is nothing but promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

  6. Top channels of paid advertising is: Google Adwords Bing Adcenter (Yahoo and Bing)

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