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Plug & Play: FSA’s Easy-To-Use Resources to Effectively Engage Students and Families

Session 35. Plug & Play: FSA’s Easy-To-Use Resources to Effectively Engage Students and Families. Nicole Callahan, Cindy Forbes Cameron, Sarah Musgrave | Dec. 2014 U.S. Department of Education 2014 FSA Training Conference for Financial Aid Professionals. What You CAN’T Do With FSA Content.

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Plug & Play: FSA’s Easy-To-Use Resources to Effectively Engage Students and Families

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  1. Session 35 Plug & Play: FSA’s Easy-To-Use Resources to Effectively Engage Students and Families Nicole Callahan, Cindy Forbes Cameron, Sarah Musgrave | Dec. 2014 U.S. Department of Education 2014 FSA Training Conference for Financial Aid Professionals

  2. What You CAN’T Do With FSA Content • Sell it • Edits okay but need to “further goals of the Department” • Use ED logo/branding on your own materials Special case: photos, inc. stock photography

  3. AUDIT YOUR WEBSITE Things to consider: • StudentAid.gov: We no longer use “Student Aid on the Web” • Retired sites: • College.gov • www.FederalStudentAid.ed.gov • Ombudsman.ed.gov • Students.gov • PIN.ed.gov (Spring 2015) • Stafford Loans • Start thinking about PIN content TIP: Promote #AskFAFSA Office Hours

  4. FinancialAidToolkit.ed.gov • Site structure: four main content areas • Learn About Financial Aid • Conduct Outreach • Get Training • Search Tools and Resources

  5. Finding Resources on the Toolkit • “Search Tools & Resources” section • Use filter search • Browse all • Subscribe to RSS feed

  6. Publication Updates • Funding Your Education is now six pages • Your Federal Student Loans series of short pubs

  7. Ordering Publications • Fact sheet on Toolkit: “How to Order Federal Student Aid Publications” • Know Your OPEID • Visit FSAPubs.gov

  8. Ideas for Articles and E-mails • “Conduct Outreach” section of Toolkit • Subpage: “Articles and E-mails” • Find ideas for topics • “Steal” our wording

  9. Sample Tweets and Facebook Posts

  10. Tips on Using FSA Content

  11. Tip 1: Use our YouTube Videos TIP: Add videos to relevant FAQ sections of your site

  12. Tip 1: Use our YouTube Videos Ideas • Embed them on your website • Include them in your “Financial Aid Night” Presentations • Get them displayed on campus monitors • Request that your school’s main social media accounts post them during peak seasons • Include in relevant e-mail communications with students • Screenshot video frames to use as photos • Run shorter videos on campus T.V.

  13. Tip 2: Use our Infographics

  14. Tip 2: Use our Infographics Ideas • Print them: Hang them up in your office, include in admissions and award letter mailings, etc. • Embed them on your website • Include them in your “Financial Aid Night” Presentations • Get them displayed on campus monitors • Request that your school’s main social media accounts post them during peak seasons • Include in relevant e-mail communications with students

  15. Tip 3: Share our Social Media Content TIP: Share content that we’ve posted TIP: Reuse content we’ve shared TIP: Share our blog posts

  16. Tip 3: Share our Social Media Content TIP: Promote #AskFAFSA Office Hours TIP: Use (and customize!) our images TIP: Don’t have your own social media accounts? Encourage your school’s main account to share

  17. Tip 3: Share our Social Media Content Ideas • Retweet our tweets, share our Facebook posts and YouTube videos • Steal our content. (We’re giving you permission!) • Share our blog posts, infographics, & videos • Promote #AskFAFSA Office Hours • Use and customize our images

  18. Tip 4: Utilize Toolkit Resources

  19. Tip 4: Utilize Toolkit Resources Ideas • Use our content to develop your social media calendar • Financial aid office doesn’t have social media? Send to admissions & school social media managers! • Run a social media campaign using our resources • Use our images, infographics, and videos to beef up your social media content

  20. Tip 5: Get Excited for the FSA Blog! • Will launch early 2015 • Plan to post about twice per week • Content will come from FSA staff, students, school counselors, and YOU! The Federal Student Aid Blog! TIP: Promote #AskFAFSA Office Hours

  21. Case Study: Using FSA Content

  22. About Marshall University • Students: 13,000+ • 77% of undergrad students are receiving aid • FAFSAs: 20,000 • Financial aid office staff size: 17

  23. Where We Use FSA Resources • SFA website • Facebook (primary) • Handouts/fliers • Digital signage and slide shows

  24. Using FSA Resources: Example 1 • Links to site • FAFSA and PIN • Loan counseling and MPN • TEACH counseling and ATS • Links to videos • FSA YouTube • FAFSA: What Happens Next

  25. Using FSA Resources: Example 2 • Using FSA links • Share posts and personalize them • Save pictures and infographics • FSA Facebook • Financial Aid Toolkit • Share YouTube videos • Anything that can be shared, will be shared

  26. Using FSA Resources: Example 2

  27. Using FSA Resources: Example 3 Original New • Personalize images • Great way to communicate personal messages • How: Pieced image together twice, drew text boxes • Microsoft Publisher • Used on Facebook, university website, digital signage, student portal

  28. Using FSA Resources: Example 3 • Slide show in student portal seen upon student log in

  29. Using FSA Resources: Example 4 • Replace image with text box • How: White text box over “$” • Adobe Photoshop Original New

  30. Using FSA Resources: Example 5 • Create promotional materials with single image • New • Original

  31. Using FSA Resources: Example 5 • Fliers • Handed out to students • Sent in e-mail • Posted on Facebook • Digital slide shows • Digital signage • University website • Student portal

  32. Finding Pictures and Infographics • FSA Facebook page • Financial Aid Toolkit • StudentAid.gov • FSA YouTube

  33. Organizing Pictures and Infographics • Right click then save picture as • Save in an images folder • Make file name associated with image’s subject • Organize by subject • Ex: Award Letter, FAFSA, Loans, FWS

  34. Managing Facebook Day-to-Day • It’s not as time consuming as it seems! • Log into FB daily • When pull up e-mail in morning • Before shut down and leave • Look at notifications • Wall posts • Comments • Messages • Multiple administrators

  35. Managing Facebook Posts • Create a standard list of posts • Where to get post ideas • Office deadlines • Scholarships, state grants, SAP, etc. • Institutional deadlines • Registration, complete withdrawal, graduation application, etc. • Financial Aid Toolkit • FAFSA Completion Campaign Facebook Posts • Loan Repayment Campaign Facebook Posts • StudentAid.gov • Browse topics and content

  36. Managing Facebook Posts cont. • Use Outlook Tasks • Five tasks with daily themes • Monday = Awards (scholarship searches, FWS, TEACH, etc.) • Tuesday = Potluck (SAP, deadlines, general reminders, etc.) • Wednesday = Loans • Thursday = FAFSA • Friday = random

  37. Managing Facebook Posts cont. • Use Outlook Tasks cont. • Reminder on Task • Keep a list of posts in task body • List name of saved picture • Type in date when use posts • Change start date to next week

  38. In Summary • Use FSA links and videos • Website, Facebook • Personalize FSA pictures • Facebook, handouts/fliers, digital signage, and slide shows • Manage Facebook • Check page daily • Stock pile photos/infographics from FSA sites • Create standard list of posts • Look at FSA Facebook page and share posts

  39. QUESTIONS?

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