1 / 8

How has Budweiser coded the American male Beer Drinker?

How has Budweiser coded the American male Beer Drinker?. Jamie Long. Definitions. -Cultural Studies. -Critical Theory. -Textual Analysis. - Glasgows Three Levels of Deconstruction. Glasows Three Levels of Deconstruction.

gaerwn
Télécharger la présentation

How has Budweiser coded the American male Beer Drinker?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How has Budweiser coded the American male Beer Drinker? Jamie Long

  2. Definitions -Cultural Studies. -Critical Theory. -Textual Analysis. -Glasgows Three Levels of Deconstruction

  3. Glasows Three Levels of Deconstruction Literal- What we are actually shown (people, setting, arrangement, etc.) Cultural- What is appealing to the larger culture. Critical- What the text is saying about power in our culture.

  4. This Calls for Budweiser Literal- Cultural- Critical-

  5. Where There’s Life, There’s Bud. Literal- Cultural- Critical-

  6. Out in The Kitchen Literal- Cultural- Critical-

  7. Findings: Norms Those being served: White, male, presumably American, professional. Those serving: Female (usually), white, home-maker.

  8. Conclusion

More Related