1 / 7

MkT 441 uop Courses/ uophelp

MKT 441 Week 1 Individual Assignment The Importance of Market Research<br>MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis<br>MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline<br>MKT 441 Week 3 Individual Assignment Market Research Tools Paper<br>MKT 441 Week 3 Individual Assignment Market Research Implementation Plan Phase 2 Research Tools Paper<br>

gagana
Télécharger la présentation

MkT 441 uop Courses/ uophelp

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 441 UOP Course Tutorial For more course tutorials visit www.uophelp.com

  2. MKT 441 UOP Course Tutorial MKT 441 Entire Course MKT 441 Week 1 Individual Assignment The Importance • MKT 441 Week 1 Individual Assignment The Importance of Market Research • MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis • MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline • MKT 441 Week 3 Individual Assignment Market Research Tools Paper • Resources: University Library, Internet • Select an organization with which you are familiar. • Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper, address the following:

  3. MKT 441 UOP Course Tutorial MKT 441 Week 2 Individual Assignment Global Market MKT 441 Week 2 Individual Assignment Market Research • Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research (Aaker, Kumar, & Day): • Write a 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis: • Resources: Internet, University Library • Select an organization with which you are familiar. The organization must be considering introducing a new product or service.

  4. MKT 441 UOP Course Tutorial MKT 441 Week 3 Individual Assignment Market MKT 441 Week 3 Individual Assignment Market Research • Resources: University Library, Internet • Write a 750- to 1,050-word paper in which you examine the applicability of different marketing research tools to the scenario you selected for your Market Research Implementation Plan from Workshop 2 : Problem Identification and Project Outline. Address the following in your paper: • Resources: Internet, University Library • Write a 1,050- to 1,400-word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why.

  5. MKT 441 UOP Course Tutorial MKT 441 Week 4 Individual Assignment Marketing MKT 441 Week 4 Individual Discussion Question • Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty. • Resources:Kudler Fine Foods virtual organization, student website, University Library • Resources: University Library, Internet • Discussion Question • Assume you are a field marketing professional, responsible for marketing your company's products in the South Florida region of a medium-size corporation.

  6. MKT 441 UOP Course Tutorial MKT 441 Week 5 Individual Assignment Market Research • Resources: Problem Identification and Project Outline, Internet, University Library • Write a 1,750- to 2,100-word Market Research Implementation Plan based on the scenario you selected in Workshop 2. Address the following in your plan: • Conduct market research concerning the selected scenario using secondary market research resources.

  7. MKT 441 UOP Course Tutorial For more course tutorials visit www.uophelp.com

More Related