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Frozen Fruit & Vegetables

Frozen Fruit & Vegetables. Topics. Product Secondary Survey Market Overview Focus Group Preparation Focus Group Primary Research Preparation Primary Research Data Processing Report. Product.

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Frozen Fruit & Vegetables

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  1. Frozen Fruit &Vegetables

  2. Topics • Product • Secondary Survey • Market Overview • Focus Group Preparation • Focus Group • Primary Research Preparation • Primary Research • Data Processing • Report

  3. Product Freezing is one of the best mean of storing the product microorganisms that exists within the products, are the main reason of spoiling, but the thing, that interests us is that microbiological growth stops when the temperature of the product is below the – 10 degree of Celsius.

  4. Product The one of the major advantage of freezing product is that during the process it is not used any kinds of conservants . The more quickly freezes the product, the less amount of frozen crystal occurs in sells of the frozen vegetables and fruits. According to that the very little amount of the crystals does not damages the product itself and after the melting, the vegetables and fruits looks like fresh ones.

  5. The Advantages that have the Frozen Product • Amount of vitamins • Low calorie • The desirable product in desirable price • The factor of the time • Preserve • The desirable Position

  6. Fresh VS frozen vegetables and fruits Till the fresh product reaches use it: • Gathered • Transported • Is wholesaled • Is fetched to the retail stores • Is stored • Put in the counter • Buoyed from customer • Finally used

  7. Market overview • Competitors • Goodwill Bulgarian pepper 1000g - 7.70 Gel green haricots 1000g – 6.60 Gel

  8. The import of the vegetables in Georgia

  9. Fruit

  10. Import of fruit in Georgia

  11. Focus Group Preparation

  12. Segment • Housewives • Restaurants • Confectionery / bakery

  13. Consumer Behavior The manufacturer of the frozen food should take into consideration the fact there is no culture of buying and consuming the frozen food in the mentality of Georgian people. In most cases they prefer to buy or prepare themselves the cans of the vegetables or fruits despite of the fact that they are not saved properly and it can damage their health.

  14. Consumer Behavior According to that we need to put a lot of recourses and power to bring the penetrate the market with this product. the thing that needs to be emphasized is that the frozen food contains all the vitamins and ingredients that has the fresh food. Also we should underline that the use and preparation of the product is very simplified and does not need some extra time or energy.

  15. Primary Research 140 Peoples were asked

  16. ქვემოთ ჩამოთვლილი სახეობიდან რომელ პროდუქტს შეიძენდით გაყინული სახით?

  17. ქვემოთ ჩამოთვლილი სახეობიდან რომელ პროდუქტს შეიძენდით გაყინული სახით?

  18. Packaging

  19. THE END Best Regards, Team

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