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Re-envisioning corporate support for voluntary action in the SADC region

Re-envisioning corporate support for voluntary action in the SADC region. Sabine Strassburg. Conceptual Framework. Interdependence. Understanding arguments for CSR… Moral Reputation Obligation Sustainability License to operate.

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Re-envisioning corporate support for voluntary action in the SADC region

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  1. Re-envisioning corporate support for voluntary action in the SADC region Sabine Strassburg

  2. Conceptual Framework Interdependence • Understanding arguments for CSR… • Moral • Reputation • Obligation • Sustainability • License to operate Dynamic where companies and communities share common values and are mutually responsible Business Community • Business thrives in stable communities and growing markets • SADC context: concept of Ubuntu

  3. Contextual Issues • CSOs operate under difficult circumstances, providing services in poor communities, but demonstrate resilience and innovation • Often corporate support for volunteering is designed to fill gaps in service delivery • Companies can do more to raise the profile of voluntary action and affirm its value • Coordinated corporate action can increase impact • Joint planning between companies and beneficiaries can help reduce power imbalances and dependency

  4. Approaches to Corporate Support for Volunteer Action I II III IV

  5. Corporate Partnerships / Alliances I

  6. Employee Volunteer Programmes II

  7. Employee Volunteer Programmes • FirstRand Volunteers Programme • Community building across all division • Range of activities • Deloitte Foundation South Africa • e.g. Project Siyakhula - trainee accountants to assist learner and teachers • Standard Bank • Over 700 Wellness Champions in 17 African countries • Accenture Voluntary Service Overseas • Collaboration with VSO • Matching employee with community job • Released time / time banks • Volunteering outside working hours • Loaned personal • Development assignments • Secondment • Trustees and Board Membership • Mentoring • (Local) once off event • Targeted programme • Charity of the year • International corporate volunteering

  8. Donations III

  9. Other Approaches IV

  10. Benefits

  11. Barriers

  12. Conclusions • A lot of opportunities for companies to support volunteer action in the SADC region BUT we still have a long way to go (awareness, infrastructure, enabling legal environment etc.) • Lack of substantial research on corporate support for volunteering undermines the development of good practice and policy Questions: • Is corporate support for volunteering just a marketing tool? • Is employee volunteering really volunteering? • Is corporate support for volunteering only for big businesses? • How can companies identify priority areas? • Are communities ready for volunteers?

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