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The Integrated Online Marketplace

SNA >. 11.10.05. The Integrated Online Marketplace. A Proposed Strategy. Repurposed print classifieds Verticalization of Real Estate, Employment and Automotive Separate ROP Separate Business Directory Multiple search mechanisms. SNA >. 11.10.05.

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The Integrated Online Marketplace

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  1. SNA> 11.10.05 The Integrated Online Marketplace A Proposed Strategy

  2. Repurposed print classifieds Verticalization of Real Estate, Employment and Automotive Separate ROP Separate Business Directory Multiple search mechanisms SNA> 11.10.05 Business as usual, usually a simple platform shift

  3. Self-service print/online ad placement Limited online-only ad placement Beginnings of web-enhanced up sells SNA> 11.10.05 Modest nods to the web

  4. Limited listings: In quantity In quality In isolation Hard to find Hard to do business SNA> 11.10.05 Consider the customer experience...

  5. Search Stuff Stores Specials Simple Service SNA> 11.10.05 It’s not your parent’s classifieds, it’s a marketplace…

  6. Single point Universal Tabbed Delivers integrated results SNA> 11.10.05 The Search…

  7. Integrated content drawn from multiple sources: Print classifieds ROP Retail inventory feeds Web site indexing Online self-service interface SNA> 11.10.05 The Stuff…

  8. Multiple photos Interactivity Fielded data (e.g. price, location, etc.) Longer text Buy, best, bid SNA> 11.10.05 The listings are rich…

  9. Comprehensive Basic Directory Enhanced listings Premium positioning Integration with listings Interactivity SNA> 11.10.05 The Stores…

  10. Premium position Contextual, with ads or content Can be self served Bid or fee model SNA> 11.10.05 Specials

  11. Self service ad placement 24/7 ad placement Online only ads available Feedback Follow up Trust SNA> 11.10.05 Service…

  12. SNA> 11.10.05 If you want to build one…

  13. Craigslist is also: Limited in commercial content Not a complete marketplace Messy Limited in ad quality Not really local SNA> 11.10.05 The Competition Craigslist is: • Critical mass of listings • Multiple sources • Single-point search • Self-service ad placement • Trusted • Free

  14. SNA> 11.10.05 Thank you. Let’s continue the conversation:http://www.southofboston.net/sna/sna.ppt Bob Kempf Enterprise NewsMedia rkempf@ledger.com Blog: http://realnewmedia.typepad.com/ 617-786-7078

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