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MARKETING OF VILLAGE PRODUCTS

MARKETING OF VILLAGE PRODUCTS. AID - Pittsburgh. MOTIVATION. Handicrafts and handlooms engage 16 million people with a turnover of $5000 million; per capita income of the producer is $42 WHY? The profit in the handicraft industry does not percolate to the craftsmen who produce them

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MARKETING OF VILLAGE PRODUCTS

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  1. MARKETING OF VILLAGE PRODUCTS AID - Pittsburgh AID Conference, 2000

  2. MOTIVATION • Handicrafts and handlooms engage 16 million people with a turnover of $5000 million; per capita income of the producer is $42 • WHY? • The profit in the handicraft industry does not percolate to the craftsmen who produce them • Limited avenues which provide the producers with direct access to the huge market • Alternative markets unexplored to a large extent AID Conference, 2000

  3. AID Conference, 2000

  4. WHAT IS FAIR TRADE ALL ABOUT? • Support poor people who face disadvantages, but are working to overcome them through their own efforts • Giving poor people power by paying producers a fair price for their work, and by strengthening their hand in trading relationships • People who rely on selling crafts and textiles for a living now have a chance to work their way out of poverty and towards a better life AID Conference, 2000

  5. Present Scenario • Most of the current B2C operations are through exhibitions and trade fairs • Intermediaries: • Government run retailers ( e.g., Lepakshi) • Private run retailers • NGO run retailers(e.g., Sabha) • National level exporters(e.g., SIPA) • International level exporters ( e.g., Oxfam) AID Conference, 2000

  6. What can AID do? • Popularize the concept of Free Trade • Exploit the local market • Advertise these products in an effective manner (prepare and distribute catalogues) • provide a network to link the producers and the alternate trade organizations • Promote the fair trade concept among commercial e-sites • E-Initiatives to develop a prototype e-shop AID Conference, 2000

  7. LINKS • http://www.maroma.com • http://www.caatrading.org.au • http://www.oxfam.org.uk/fair_trade.html • http://www.banascraft.org/ AID Conference, 2000

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