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Social Media in Higher Education

Social Media in Higher Education. Holly Foster, Doctoral Intern The Gordie Center for Alcohol and Substance Education The University of Virginia haf6n@virginia.edu April 14, 2011. Social Media? What and Why. Social Media is: Facebook , Twitter, YouTube, etc. Social Media because:

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Social Media in Higher Education

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  1. Social Media in Higher Education Holly Foster, Doctoral Intern The Gordie Center for Alcohol and Substance Education The University of Virginia haf6n@virginia.edu April 14, 2011

  2. Social Media? What and Why. • Social Media is: • Facebook, Twitter, YouTube, etc. • Social Media because: • It’s a listening tool to better understand your campus-community • As a dialogue tool to better engage your community • As a communication channel to build identity and send messages

  3. Why social media?From a 2011 survey conducted by Katy Locke and Katie Collins, masters’ students in the SAPHE Program at University of Virginia 95% of respondents have a Facebook profile. 22.6% are/have been a Facebook friend or fan of a Student Affairs Organization. 42.9% of those students allow the organization to view their entire profile. 7.5% are Facebook friends with a Student Affairs Professional 75.3% are Facebook friends with a Student Affairs Paraprofessional (defined as R.A., Honor Committee, etc.). 51.1% indicated they would Facebook friend a Student Affairs Program Profile (e.g., Residence Life, Arts Board, etc.). 63.0% indicated they would “like” a FAN page maintained by those same organizations. And 53.3% of those would be open to communication from the programs/professionals.

  4. How should we be using social media?

  5. Take the LEAP LISTEN and learn Where and how to ENGAGE AND Develop your PRESENCE

  6. LISTEN and Learn • What am I listening for? • Attitudes (beliefs and values) • Level of knowledge/misconceptions • Popular language • Groups of like-minded opinions • Opposing opinions • Trends • Use Google alerts as a way to keep up on trends and news that is relevant.

  7. Where and how to ENGAGE Join Connect Meet Inquire Ask • Add • Share • Return • Contribute • Reciprocate • Join/follow other relevant sites; connect with colleagues; ask questions when in doubt; add your own comments; share knowledge

  8. Develop your PRESENCE Go Alice - Columbia http://www.facebook.com/home.php#!/Alice.CU Gordie Center http://www.facebook.com/home.php#!/GordieFoundation YouTube – Foxfield Safety Video http://youtu.be/pImjokP49TQ YouTube – Gordie Center/Haze Trailer http://www.youtube.com/watch?v=QFoAST6r_QM Illinois Higher Education Center http://www.facebook.com/pages/Illinois-Higher-Education-Center-for-AODV-Prevention/105820379438139?sk=wall

  9. Making a Social Media Plan • Who is our target? Where do they live online? • Where does social media fit into the overall communication plan? • Who are our key spokespersons? • What policies do we need to set? • Representation policy? • Civility policy? • How will we incorporate social media into other coalition activities?

  10. What to avoid/pitfalls and Challenges. Dr. Gadsden at East Stroudsberg University If maintaining an online presence it is important to be responsible for what you write. Challenges: Let go of message control: if you have a facebook page, people are going to comment. Expect the typically unexpected or uninvited; it happens Expect diversity, real-time responses, lots of alter-ego, and higher expectations

  11. RESOURCES Workman, Thomas. (2010). Employing Social Media for Coalition-based Prevention. HEC Webinar. Allen, Rebecca (2010). Social Media: Connecting with your Collaborators. HEC Webinar. Hara, B. (2003). Think Before You Tweet (or Blog or Update a Status). The Chronicle of Higher Education. www.chronicle.com/blogs

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