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Exterior observations

Exterior observations. Look all around the property for: Tobacco advertising any representation of a product may be audible (ads that you hear), graphic (pictures or images) or print (words or text) serve no other purpose than to attract and arouse interest in the product.

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Exterior observations

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  1. Exterior observations Look all around the property for: • Tobacco advertising • any representation of a product • may be audible (ads that you hear), graphic (pictures or images) or print (words or text) • serve no other purpose than to attract and arouse interest in the product

  2. Exterior observations Tobacco ads

  3. Exterior observations Tobacco ads

  4. Exterior observations Tobacco ads • If you see one or more tobacco ads, circle “1”

  5. Exterior observations Tobacco ad with “special price”: • Price is a special or limited time offer • Contain words like: • “special value” • “special offer” • “cents off” • Do NOT include: • “everyday low price” • “value brand”

  6. Exterior observations Tobacco ad with “special price”

  7. Exterior observations Tobacco ad-multi-pack discount: • Customer must buy more than one pack to get the discounted price • Examples: “buy two packs, get one free”, “two for the price of one”

  8. Exterior observations Tobacco ad-free gift with purchase • Something is given to the customer at the time of the purchase of cigarettes • Example: lighters, bottle openers, key chains, or mini-radios • Do not include mail-in offers, contests, prizes or “points” programs • Do not include complimentary matches

  9. Exterior observations Tobacco ad-illuminated: • Uses neon, back-lighting or other lighting to attract attention

  10. Exterior observations Tobacco ad-mechanical: • Uses moving parts to provide interest • More commonly found in store interior

  11. Exterior observations Tobacco ad-audible: • In convenience & gas stores • Recorded messages broadcast to pump area • May mention tobacco products in general or specific brands • Examples: • “Come on in, we have your favorite cigarette brands” • “This week we’re featuring Marlboro cigarettes”

  12. Exterior observations Tobacco ad-at child’s eye level • Extending to 3 ½ feet or lower (about hip-high on an adult)

  13. Exterior observations Tobacco ad-on the door • Cannot enter store without seeing it

  14. Exterior observations Tobacco ad-at street • Designed to attract people who are driving, walking or riding by the store.

  15. Exterior observations Level of tobacco advertising: • Consider the entire exterior of the store and its property • Do not include ads for other products like soda or snacks. • Choose one: • Discreet • Moderate • “In your face”

  16. Exterior observations Discreet level of tobacco advertising • No ads • Very few, subtle or small ads

  17. Exterior observations Moderate level of tobacco advertising • Tobacco ads provide some visual impact

  18. Exterior observations “In Your Face” level of tobacco advertising • Large, bold or many ads • Provides strong visual impact

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