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Specialty Vertical Devices (SVD) AT&T Advanced Enterprise Mobility Solutions

Specialty Vertical Devices (SVD) AT&T Advanced Enterprise Mobility Solutions. 1. Industry and Mobility Alliance Program (IMAP) Manages an Enterprise Mobility Ecosystem which drives AT&T wireless data application revenue and Line of Business solutions via Direct and Indirect business models. .

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Specialty Vertical Devices (SVD) AT&T Advanced Enterprise Mobility Solutions

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  1. Specialty Vertical Devices (SVD)AT&T Advanced Enterprise Mobility Solutions 1

  2. Industry and Mobility Alliance Program (IMAP)Manages an Enterprise Mobility Ecosystem which drives AT&T wireless data application revenue and Line of Business solutions via Direct and Indirect business models. Machine-to-Machine Embedded Computing SVD- Line of Business • 200+ EnterpriseMobility Solution Providersfocused on Line of Business (LOB) applications & Certified Non Stocked Hardware • Applying mobile embedded computing into business channels • Includes PC OEMs and their key channels • Manages the ABS M2M COE • Responsible for Complex or Emerging M2M solutions • Ecosystem of 150 M2M solution partners Fixed Mobile Convergence Enterprise Mobility Integration Global Mobile Management • A solution portfolio delivering a compelling ROI by extending traditional fixed telephony capabilities to mobile workers • Solutions for both AT&T Mobility and non AT&T Mobility devices • Strategic Carrier Management • Centralized Transaction Management • Consolidated Reporting • Mobility Consulting • Deployment services (device staging/kitting, application loading, activating & lifecycle management) • Application Development

  3. AT&T / BlueStar Co-Sell ProgramManaging the mobility solution ecosystem Multiple players are required to provide a complete mobility solution to today’s enterprise customers AT&T & BlueStar bring the players together to deliver those complete mobility solutions to the customers AT&T AT&T BLUESTAR • ISV’s • Integrators • Resellers • OEM’s ISV’s INTEGRATORS BLUESTAR RESELLERS OEM’s

  4. Why Co-Sell? • Activation commissions • Funnel/Growth and support • Streamlined certification process • Service/Rate plan consultation • Marketing Resources/Support Co-Sell maximizes your Market Scope AT&T BLUESTAR Added Co-Sell opportunities ISV’s INTEGRATORS Opportunities without Co-Sell RESELLERS OEM’s Added Co-Sell opportunities

  5. Sales Engagement Process 5 SCG Direct Sales MAC SegmentTeams SCG PCG SMB GEM 1 4 3 • Segment Channel Managers (SCAM) • Align Partner with MAC/Direct Seller • Project Management Sales Engagement • Virtual Member of MAC Segment Team Velocity: Faster Deal Replication • Ability to Scale & Grow Larger Funnel 2 IMAP Opportunity Registration System Authorized Mobility Application Partner CAM Review By-Directional Deal Flow Example: Partner (1) registers an opportunity for a Signature Customer in IMAP Deal Registration System (2). The opportunity flows to a IMAP Segment Channel Manager (3) who will in turn identify the appropriate MAC (4) and Direct Sales Team (5).

  6. WWAN Solutions Verticals • Primary Network • Secondary/Backhaul • Video Surveillance • Business Continuity • Fleet/Asset Management • Point of Sale • Manufacturing • Transportation • Distribution • Energy Utilities • Healthcare • Government Business Case Virtually ALL hospitals are deploying EHRs (electronic health record systems) and many are pursuing business development activities that will link them organizationally and electronically to nearby clinics. This means connectivity will shift from convenience to critical, but not to the point that the institution will invest in diverse, survivable dual fiber circuits to guarantee the connection.

  7. Rugged Handheld Computers Solution Verticals AMA Certified Solutions • Transportation/ Logistics • Field Service/Field Sales • Government • Courier • Hospitality • Retail • Manufacturing • Healthcare Business Case

  8. Why Leave Money On The Table? Become a co-sell partner and grow your top and bottom line • AT&T / BlueStar • Co-Sell Program • Activation commissions • Funnel/Growth and support • Streamlined certification process • Service/Rate plan consultation • Marketing Resources/Support Contact Information BlueStar Randy Smith (800)354-9766 x3277 resmith@blustarinc.com AT&T Danny Seid (WWAN) (404)219-2265 ds498r@att.com David Krasny (Motorola Rugged HH) (630)267-2010 dk598n@att.com Terry Sellers (Non-Motorola Rugged HH) (404)317-7032 ts110f@att.com Added $ with Co-Sell $ Before Co-Sell

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