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The social media MUST for Colleges

The social media MUST for Colleges. 1. The History 2. The Opportunity 3. And the Obligation. the last four media REVOLUTIONS. -550 years. -200 years. -150 years. -100 years. -20 years. the internet is the first medium in history to support many to many.

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The social media MUST for Colleges

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  1. The social media MUSTfor Colleges

  2. 1. The History2. The Opportunity3. And the Obligation

  3. the last four media REVOLUTIONS

  4. -550 years

  5. -200 years

  6. -150 years

  7. -100 years

  8. -20 years

  9. the internet is the first medium in history to support many to many

  10. the transformedmedia landscape

  11. This has changed the rules of production and consumption FOREVER

  12. Today we’re going through the largest increase in expressive capability in human history. -Clay Shirky

  13. Fancy Chart Years to 100 Million Users Source: Freakonomics

  14. Marketing has changed more in the last 24 months than it has in the last 50 years

  15. Main News Source, By Age Pew Research Center Dec 1 - 5 2010 Figures add to more than 100% because respondents could volunteer up to two main sources.

  16. Main Source of Influence, By Age Pew Research Center Dec 1 - 5 2010 Figures add to more than 100% because respondents could volunteer up to two main sources.

  17. Pew Research Center Dec 1 - 5 2010 Figures add to more than 100% because respondents could volunteer up to two main sources.

  18. The OPPORTUNITY

  19. be relevant

  20. 56%won’t accept a job that bans social media

  21. 60%think they have the right to work remotely with a flexible schedule

  22. 1 in 3 studentsprioritize social media access & smartphone choice over salary

  23. TheOBLIGATION

  24. the fastest-growing resource in the world is social capital

  25. at a time when resource consumption is growing faster than resource production

  26. it is incumbent upon all college leaders to take advantage of the momentum platform that social media presents

  27. @jeffsage

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