1 / 11

Selling Advertising Space in printed and electronic materials

Selling Advertising Space in printed and electronic materials . Unit 4 Objective 4.01-4.02. SEM MATERIALS where Businesses SELL ADVERTISING. Programs Yearbooks Team photo cards Internet Tickets (On the Back) Professional Teams SELL advertising on game tickets.

geneva
Télécharger la présentation

Selling Advertising Space in printed and electronic materials

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Selling Advertising Space in printed and electronic materials Unit 4 Objective 4.01-4.02

  2. SEM MATERIALS where Businesses SELL ADVERTISING • Programs • Yearbooks • Team photo cards • Internet • Tickets (On the Back) • Professional Teams SELL advertising on game tickets Why would a team/sports company SELLADVERTISING SPACE?INCREASE REVENUE!

  3. Ways Advertisements can APPEAL to CUSTOMERS • Scarcity Appeal • Make people think there’s limited supply • Less than Perfect Appeal • Make people feel inadequate (Ex: Diet Industry) • Endorsement • Bandwagon Appeal • Make you think that everyone is doing it so you should too!

  4. WAYS to Sell Advertising Space • Give DISCOUNTS: • Buy 2 ad spaces, get 1 free • Free bonus for renewing • Sell advertising space between content • Write a review for your customer’s product to place under their ad • GUARANTEE your customer’s advertising results

  5. CAPITALIZE ON CELEBRITY’S APPEARANCE AT EVENT 4.02

  6. CELEBRITY APPEARANCES at EVENTS • Way to attract a target market to a particular event • Example: Rock star agreeing to sign copies of her/his latest CD at a store's grand opening • Generates more excitement and attendance • Attracts the MEDIA • Must MATCH the Celebrity to the Event • Accurately reach the Target Market

  7. CELEBRITY RIDERS Contractsthat specify what amenities should be provided for celebrities when they make an appearance at an event • Keep your celebrity happy and comfortable • Dressing room preferences, food, transportation, etc.

  8. HOW THE CAPITALIZE ON CELEBRITY APPEARANCES • Book the Celebrity FAR IN ADVANCE • PREPARE in Advance • Work with Celebrity’s Manager • Obtain Riders and make sure they can be met • Describe the audience that will be in attendance • Have an PRODUCTION SCHEDULE and Stick to it! 4. Assign a POINT PERSON (Person in charge)

  9. Quiz Preview • #4 Which of the following is an example of a business using a celebrity's appearance to attract customers to an event: • An actor stars in the lead role of a film that is based on a best-selling novel. • A professional athlete announces her/his plans to retire within six months. • An athletic-shoe company distributes a press release about a new endorsement deal. • A rock star signs copies of his/her latest CD at a store's grand opening. • #11 Which of the following do event organizers often include in an event to add interest and excitement to the event: • Dress rehearsal • Long intermission • Celebrity appearance • Sponsor recognition • #13 To increase revenue, professional baseball and football teams often sell advertising that appears • on national television. • in local magazines. • on the back of tickets. • in community newspapers.

  10. Unit 4 Project Part 1 • You have been hired as the Marketing Coordinator for one of the following NC Venues: • Greensboro Coliseum (Greensboro NC) • TWC Arena (Charlotte NC) • Bojangle’s Coliseum (Charlotte NC) • LJVM Coliseum (Winston-Salem NC) • You are to plan for an upcoming event at your chosen venue. • Once you select a venue from above, choose an event occurring this summer at that venue. • As the Marketing Coordinator you are to find the following: • Slide 1: Introduction & Event Details • Tell me who you are, job title and what venue you represent • Tell me the who, what, when, where, how details of the event. • Define your TARGET MARKET • Using three of the Market Segmentations descriptors (Demographic, Geographic, Psychographic or Behavioral) • Example: “Males, 18-45 living in the Triad area who like football.” • Slide 2: Celebrity Appearance • Organize and Plan a CELEBRITY APPEARANCE for your event • Identify the Celebrity • Research and identify the RIDERS for the Celebrity and how you will accommodate them • Explain WHY you thought this celebrity would be beneficial to your marketing efforts for this event • How will this celebrity bring more people to your event? Do they relate to your target market? • Complete in PowerPoint and submit to Edmodo by the end of class.

  11. Celebrity Appearance Assignment • RESEARCH A CELEBRITY APPEARANCE in the last year • CREATE A VISUAL with the following information: • Who was the Celebrity? • What was the event? • When was the event? (Date and time) • Where was the event? (Actual location) • What are the Riders of the Celebrity? • Was the Celebrity a good match for the event? • Did the celebrity support the target market of the event? • WHY or WHY NOT? • Complete in PowerPoint and submit to Edmodo by the end of class.

More Related