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The New Swiss Chocolate

The New Swiss Chocolate. Presentation – September, 2010. Trading History. Chicken. Gold coins. Credit card. ...Mobile phone. The Shopping World at your fingertips. A Simple Idea:.

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The New Swiss Chocolate

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  1. The New Swiss Chocolate Presentation – September, 2010

  2. Trading History • Chicken • Gold coins • Credit card • ...Mobile phone

  3. The Shopping World at your fingertips • A Simple Idea: • Become the Visa or Mastercard of the new mobile world by replacing credit cards with a mobile payment system. • Become a key local/regional player in mobile advertising with unique targeting and profiling opportunities. • Reinvent the existing approach to loyalty programmes. • Become one of the leading platforms for mobile shopping with unique trading targeting and profiling opportunities.

  4. Target Consumers and Companies • End customers • Companies Lifestyle People Age: 18-30 Gadget Freak Age: 18-55 MAWW Married & Working Women Age: 25-40 DINK Double Income No Kids Age: 25-40 Micro Companies Bakeries, hairdressers, restaurants SMEs Mid-sized Retail chains Large Corporates Retail (food and non-food), FSI, Telco, gas stations, cosmetics Potential of target groups: 850 000* Expected registrations (Sep–Dec) Basic: 85 000 Premium: 8000 *Smart phone users universe in CH 2010: 1.8mn Potential of target groups: 250 000* Expected registrations (Sep–Dec) Basic: 2500 *First estimate based on CH industry

  5. Business idea: Where Consumer needs meet Retailer‘s Objectives Companies Loyalty New Client Acquisition Up & Cross Selling Mobile Shopping Customers Loyalty Info / Search Buy

  6. Vanilla Video

  7. Purchasing Made Simple 1. Start the App • - Barcodes automatically • tailored via App • - Automatic update • of account balance 2. Enter Pin • - Codes encrypted • - As safe a a credit card At the cashier - One coupon per transaction - Authorization process3. seconds 3. Scan Barcode • - Barcodes can work • without mobile network • - Transaction possible offline • After scanning coupon is valid for transaction, then „trashed“ Get the coupon - Valid coupons with secure pin codes

  8. USPs and key Success Factors • USPs • Key Success Factors • Aligns clients‘ interests with retailers‘ goals • Comprises the entire value chain • Unique customer insights • Strong mobile community • Marketing power of a leading publishing house in the startup phase • New advertising channels and opportunities • Sufficient smartphonepenetration • Time-to-market in B2B and B2C • Integrated approach • Existing and solid business model • Exponential growth in paid service offering • Leveraging the trend in mobile devicedevelopments • Using the suprise momentum

  9. Key Succes Factor: Changing Mentality

  10. Main Revenue Growth Drivers • Key Accounts (large companies) • SMEs • Boost new member acquisition (build market leader position) • Grow number of places (POS) of acceptance • Generate transaction volume and advertising revenues • Vanilla offer: Package Media Partner or Cooperation – CHF 150k – 250k p a • Comprehensive area coverage in terms of acceptance • Usability for clients • Generate big volumes • Vanilla offer: Standard package (CHF 150/month, 2 years commitment) • Vanilla offer: eCommerce integration on Vanilla shop, CHF 12 000 p a • Consumers • POS visibility • Advertising enticement • On-site traffic (Online and App) • Word of Mouth • Ranking iTune store • Leverage key accounts • Integrated w/ Facebook/ other communities • Basic service free, Premium CHF 100 p a

  11. Main RevenueStreams

  12. Ringier Media Family • Schweizer Illustrierte • Scout 24 • Cash.ch • L‘Hebdo, L‘illustre • Blick Family

  13. Marketing visuals

  14. Organization CEO Assistant eCommerce COO CTO CMO CCO R&D 3 Key Account Support

  15. Number of registered users

  16. Number of Apps Downloads

  17. Number of Transactions

  18. Number of Participating POS

  19. Number of Offerings on Vanilla

  20. All figures together • Number of registered users (per week since launch, plus forecasts till yearend, plus end 2001 forecast) • Number of apps downloaded (per week + forecasts, plus end 2011 forecast) • Number of transactions (per week + forecasts + end 2011 forecast) • Number of participating POS (retail points) (per month + forecasts + 2011 forecast) • Number of promotional offerings on Vanilla platform, share of physical products vs. Services in %)

  21. Next Goal

  22. More Information • Vanilla Movie: http://dl.dropbox.com/u/10558601/Vanilla_EN.mov • www.vanilla.ch • www.ringier.ch • Contact:Christian Moos, christian.moos ringier.chBela Papp, bela.papp ringier.ch

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