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PROBLEMS WITH TRAVEL

PROBLEMS WITH TRAVEL. INSEAD FEB.1 2007, Ashvin, Claire, Fadi, Lisa, Stefanos, Vikram. THE USUAL SUSPECTS. PROJECT COORDINATORS: PLAN PROJECT ACTIVITIES, FACILITATE MEETINGS AND MONITOR MILESTONES. CONTROLLER (BUDGET). CREATIVE TEAM (VIDEO RECORDERS, EDITORS ETC).

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PROBLEMS WITH TRAVEL

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  1. PROBLEMS WITH TRAVEL INSEAD FEB.1 2007, Ashvin, Claire, Fadi, Lisa, Stefanos, Vikram

  2. THE USUAL SUSPECTS

  3. PROJECT COORDINATORS: PLAN PROJECT ACTIVITIES, FACILITATE MEETINGS AND MONITOR MILESTONES

  4. CONTROLLER (BUDGET)

  5. CREATIVE TEAM (VIDEO RECORDERS, EDITORS ETC)

  6. RESEARCH, OBSERVATION, INTERVIEWS AND PROJECT IMPLEMENTATION

  7. PROBLEMS WITH TRAVEL – PROJECT TEAM • Process • Key decisions will be taken based on democratic voting e.g. 5 MBAs voted for 1 ACCD student as the Project Coordinator  • Majority vote will hold but everyone is open to argue his opinion • Structured in order to meet goals in a tight timeline • But making sure not to restrict creative thinking • Setup a Team diary so it help the team learn through continuing feedback and remember milestones • Capitalize on everybody’s core strengths and point of view.

  8. PROBLEMS WITH TRAVEL – PROJECT TEAM • Process • Key decisions will be taken based on democratic voting e.g. 5 MBAs voted for 1 ACCD student as the Project Coordinator  • Majority vote will hold but everyone is open to argue his opinion • Structured in order to meet goals in a tight timeline • But making sure not to restrict creative thinking • Key Expectations • Experience the new process of creation of a product • Have fun and learn at the same time • Working with people from a different backgrounds • Commitment to a common goal

  9. THE PROCESS

  10. Gathering Information Clarifying Needs Interpreting Information Categorizing & Organizing Needs

  11. Gathering Information Clarifying Needs Interpreting Information Categorizing & Organizing Needs

  12. Interviewed users • Observed while traveling • Researched existing market & travel trends • Set up a blog http://zanat0s.typepad.com Gathering Information Clarifying Needs Interpreting Information Categorizing & Organizing Needs

  13. Gathering Information Interpreting Information Clarifying Needs Categorizing & Organizing Needs

  14. Gathering Information Interpreting Information Clarifying Needs • Identifying user problems & needs Categorizing & Organizing Needs

  15. Gathering Information Clarifying Needs Interpreting Information Categorizing & Organizing Needs

  16. Gathering Information Clarifying Needs Interpreting Information Grouped Needs into categories Categorizing & Organizing Needs

  17. Gathering Information Clarifying Needs Interpreting Information Categorizing & Organizing Needs

  18. Focused on specific needs of customers based on feedback Gathering Information Clarifying Needs Interpreting Information Categorizing & Organizing Needs

  19. Gathering Information Gathering Information Clarifying Needs Interpreting Information Clarifying Needs Interpreting Information Categorizing & Organizing Needs Identifying & Organizing Needs

  20. PROBLEMS WITH TRAVEL

  21. FOCUSING ON NEEDS • Team voting Insert video of voting

  22. LUGGAGE

  23. VOICE OF THE CUSTOMERS Whenever I travel, I am concerned that my luggage might get damaged or lost I like the idea of the luggage “shrink-wrap” service offered in the airports Durable suitcases weights 4-6kg, 25% of the allowed weight in most of the airlines I hate when I go to the airport and find out that I have excess luggage and have to pay for the overweight I wish I was able to weigh my luggage before going to the airport Most of the suitcases look the same & are ugly Carrying it around is tiring and inconvenient The luggage most of the times is not user-friendly

  24. LUGGAGE • Overweight • Ugly • Loss/Damage • Losing or forgetting stuff • Difficult to get around with

  25. LEAD USERS

  26. MISSION STATEMENT Help to develop the ultimate luggage solution that combines practicality, ergonomics and aesthetics to improve the traveling experience of frequent travelers. Durable Light weight Fashionable

  27. PROBLEMS WITH TRAVEL INSEAD FEB.1 2007, Ashvin, Claire, Fadi, Lisa, Stefanos, Vikram

  28. PROBLEMS WITH LUGGAGE INSEAD FEB.1 2007, Ashvin, Claire, Fadi, Lisa, Stefanos, Vikram

  29. NEXT STEPS • Observe target users specifically dealing with luggage • Conduct more in depth interviews • Research current market trends/technologies • Identify competitors • Think outside the box • Check other industries to come up with ideas

  30. THANK YOU

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