1 / 23

Evaluation of periodical changes in Market margin in Different Livestock Products

Evaluation of periodical changes in Market margin in Different Livestock Products . 2010-2011. R.M. Chandrasena Asst. Director Div. Farming Systems Economics and Marketing. Objectives.

gerard
Télécharger la présentation

Evaluation of periodical changes in Market margin in Different Livestock Products

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Evaluation of periodical changes in Market margin in Different Livestock Products 2010-2011 R.M. Chandrasena Asst. Director Div. Farming Systems Economics and Marketing

  2. Objectives • To determine cost of production of livestock products in different production systems and to estimate their market margins • To forecast future production trends with the changes in the cost of different inputs • To estimate major cost components between producer and the consumer price

  3. Expected output • Small scale farmers are benefited by knowing the total cost and then to determine appropriate salable price • When fixing control price, this study would benefit in determining a fair price to both producer and consumer • Useful in determining value addition

  4. Goat Marketing System Producer Broker Tender / Collector Butcher Retailer

  5. Beef Marketing System Producer Agent Tender / Collector Butcher Retailer

  6. Pig Marketing System Collector Butcher Retailer Consumer Producer Retailer Collector Processor Retailer

  7. Buffalo Milk Curd Production Transport Curd Production Labor - Rs. 2.50 Pot - Rs. 12.00 Other - Rs. 3.00 Farmer / Producer Selling Price - Rs.55.00/ lit (55-60) Rs.1.50/lit (1.50-2.00) Total Production Cost =Rs.(55.00+2.50+12.00+3.00) =Rs.74.00 One liter Curd Pot (74-80) Transport Rs.2.00 Consumer Price Rs. 130.00 (130 -140) Buying Price Retailer Rs. 110 (110- 112)

  8. Beef Marketing Channel and Market Margin Distribution (Anuradhapura) Agent / Collector Producer Broker Retailer Butcher Marketing Margin Producer Selling Price Rs.208/Kg (65%) Selling Price Rs.320/Kg (100%) Rs.112/ Kg (35 %) Broker 2% Rs. 6.40 Transport 3 % Rs.9.60 Agent 7% Rs.38.40 Bucher 12 % Rs.38.40 Retailer 11 % Rs.35.20

  9. COST OF PRODUCTION BROILER CHIKEN (1 Kg) 74+34 Rs-1.5 Kg Rs.111.00 68-56 Rs. 122.40 B.F-1.8 Kg (Assumption Average Dress Wt = 1.5 Kg) Cop 1Kg = 210.00 S*P – Slaughter and packing

  10. Broiler Chicken Market Margin COP Rs. 210.00 /Kg Retailer Buying Price Rs. 320.00 Producer Price (100%) (67.5%) Mm (32.5 %) Rs. 120.00 Retailer Selling Price Rs. 370.00 Rs. 250.00

  11. Beef Marketing Channel and Market Margin Transport from Remote Area to Urban Area(1Kg) (Lunugamwehera / Thanamalwila / Monaragala) Retailer Price Producer Price Market Margin Rs. 225 (50 %) Rs.450 (50 %) Rs.450 (100 %) Agent 36.00 Retailer 76.50 T.P 22.50 Other 13.50 Barracker 9.00 Bucher 67.50

  12. MUTTON MARKETING CHNAL AND MAKET MARGIN(Consumer Average Price Rs. 750.00/ Kg ) Broke Price Rs. 15.00 (2 %) Producer Price Rs. 500.00 /Kg (67 %) Trader / Collector Price Rs.67.50 Butcher Price Rs 75.00 /Kg (10 %) Retailer Price Rs. 90.00 /Kg (12 %) Consumer Price Rs. 750.00/kg Market Margin Rs. 250.00/ Kg (33 %) CONSUMER Rs.750.00/kg (100%) PRODUCER Rs.500.00/kg (67%)

  13. YOGHURT PRODUCTION Producer Selling Price Rs. 15.00/ cup Producer cop / Price Rs: 9.00/cup Profit Rs. 6.00 Consumer Price Rs. 20.00/ cup Retailer buying Price Rs.15.00/ cup Profit Rs. 5.00/cup

  14. Rural Area Pork Marketing Channel & Market Margin Rs. 220 per Kg Cost of Production

  15. Pork Marketing Channel 2 Market Margin Cop 240 .00 Retailer Price Producer Price Market Margin Rs. 160.00/ Kg (35 %) Rs. 290. 00 (65 %) Rs. 450.00 (100 %) T.P 18.00 Bucher 67.50 Other 9.00 Broker 9.00 Collector 36.00 Retailer 76.50

  16. Milk Collection, distribution and Consume Systems

  17. Progress • Secondary Data collection completed. • Informal discussion with key personal completed. • Development of questionnaire completed. • Field survey completed. • Data edits completed. • Data analysis completed. • Terminal report writing in progress.

  18. Some of the major issues in Agricultural marketing • High price fluctuation • High market margin • Poor infrastructure facilities. • Lack Integration between Input supply, Production, and Marketing. • Heavy post harvest losses. • Influence of the middleman in Agricultural Marketing process.

  19. Constraints • Supporting services were not available and thus expenditure on personals remained unspent • Difficulties in accessing reliable data sources in various agencies

  20. Observations • The market margin changes with the weather condition, festival season and natural disasters. • There were two types of marketing channels • Short channel-Both producer and consumer benefited • Long Channel-High waste, Low margin for producer and high purchasing price for consumer • Extent of value addition can be determined • Product supply through export is heavily depend on the forecasted demand of the hotel keepers • Main factors which determines the retail price are population density and the religion

  21. Acknowledgements • Department of animal production and health for funding the project • Director VRI all the staff and research monitoring committee • Provincial councils, Milco, Nestle, NLDB for their invaluable support in various aspects

  22. For further information, please contact; Director Veterinary Research Veterinary Research Institute, Gannoruwa, Peradeniya.

More Related